OnePlus, the globally recognized technology brand, has taken a major leap in enhancing its customer satisfaction in India by launching doorstep pickup and drop service across over 19,000 pincodes. This strategic rollout ensures that users across India, including tier 2 and tier 3 cities, can avail of hassle-free service support without stepping out of their homes.
The service includes free doorstep pickup and drop for eligible devices, minimizing service downtime and enhancing ease of access. Whether you’re located in a bustling metro or a remote town, OnePlus now brings its service to your doorstep, closing the urban-rural service gap like never before.
Table of contents
- Exponential Growth of OnePlus Service Network in India
- Multi-Channel Support Ecosystem for Real-Time Customer Care
- Project Starlight: A ₹6,000 Crore Commitment to After-Sales Excellence
- OnePlus Service Camp: Free Health Checkups and Repair Benefits
- Empowering Rural and Tier 3 Consumers with Seamless Access
- Customer-Centric Philosophy Backed by Leadership Vision
- Digital Integration for Future-Proof Service Delivery
- Eco-Conscious Service Approach for Sustainable Support
- Long-Term Strategy: Expanding Coverage and Personalization
- OnePlus Sets a New Industry Benchmark
Exponential Growth of OnePlus Service Network in India
In just the past year, OnePlus has increased its service center presence by over 50%, now covering all major metropolitan cities and critical regional hubs. This growth is aligned with the brand’s aggressive expansion plan to penetrate deep into the Indian market.
Currently operating in over 400 cities across 28 states, OnePlus is well on track to build one of the most robust customer service infrastructures among smartphone brands. With the addition of new authorized centers, customers now have greater proximity to quick, certified repairs and genuine parts.
Multi-Channel Support Ecosystem for Real-Time Customer Care
OnePlus isn’t limiting support to physical infrastructure. Its customer care model includes a full multi-channel service architecture, empowering users to get assistance via:
- Dedicated 24/7 call centers for instant resolution
- Verified WhatsApp support offering real-time help
- Live chat services integrated into the OnePlus website and app
- Email-based ticketing system for issue tracking
This user-first approach ensures that no matter how a customer chooses to reach out, help is always within reach. The ecosystem reflects OnePlus’ commitment to transparency, responsiveness, and accessibility.
Project Starlight: A ₹6,000 Crore Commitment to After-Sales Excellence
The rollout of this nationwide service expansion is a core component of Project Starlight, OnePlus India’s long-term strategy aimed at delivering an elevated ownership experience. With a planned investment of ₹6,000 crore over three years, Project Starlight is transforming India’s after-sales landscape by:
- Strengthening last-mile service delivery
- Enhancing logistics and reverse pickup mechanisms
- Driving innovation in support infrastructure
- Bridging gaps in service availability across urban and rural sectors
Launched in Q4 2024, Project Starlight is already yielding results, as evident in the rapid deployment of doorstep services and service center proliferation.
OnePlus Service Camp: Free Health Checkups and Repair Benefits
From June 20 to June 30, 2025, OnePlus is conducting a nationwide OnePlus Service Camp, offering customers value-added support at zero cost. Benefits include:
- Free device health diagnostics
- Free software upgrades
- Zero service charges on out-of-warranty device repairs (select repairs only)
This campaign allows OnePlus users to rejuvenate their devices and ensure optimal performance, reaffirming the brand’s dedication to longevity and quality.
Empowering Rural and Tier 3 Consumers with Seamless Access
Historically, service accessibility in India’s tier 3 and rural zones has been a challenge. OnePlus’ new model disrupts this status quo by providing end-to-end pickup and drop options to even the most remote pincodes. With over 19,000+ serviceable pincodes, OnePlus has ensured that geography no longer limits service quality.
This democratization of premium service access is enabling:
- Reduced customer effort and travel expenses
- Better post-sales satisfaction
- Higher brand trust and loyalty from underserved regions
Customer-Centric Philosophy Backed by Leadership Vision
Commenting on this expansion, Robin Liu, CEO of OnePlus India, stated, “At OnePlus, our users are the core of every initiative. This service expansion marks our commitment to stand by our community not just at the time of purchase, but throughout their journey. Premium support should be a right, not a privilege.”
His statement underscores OnePlus’ belief that great customer experience doesn’t end at checkout it begins there.
Digital Integration for Future-Proof Service Delivery
OnePlus has embedded technology deeply into its support infrastructure to ensure a modern, data-driven service model. Features include:
- App-integrated service tracking
- Online appointment scheduling
- Real-time updates on repair status
- Digital invoices and service history logs
These tools create an ecosystem where users stay informed and empowered, eliminating ambiguity in service delivery.
Eco-Conscious Service Approach for Sustainable Support
As part of its broader environmental responsibility, OnePlus has adopted eco-friendly logistics partners for its pickup and drop service. By minimizing carbon footprint and promoting sustainable packaging, the brand is building a greener after-sales model that reflects its global sustainability goals.
Long-Term Strategy: Expanding Coverage and Personalization
In the next 3–5 years, OnePlus aims to:
- Expand service network to 500+ cities
- Localize support languages to match regional diversity
- Enable predictive maintenance alerts via AI integration
- Introduce loyalty-based service benefits for long-time customers
These initiatives are designed to make OnePlus service not just accessible but also anticipatory, responsive, and deeply personal.
OnePlus Sets a New Industry Benchmark
With its doorstep pickup and drop support across 19,000+ pincodes, free OnePlus Service Camps, and a multi-layered service support ecosystem, OnePlus is reimagining what after-sales service should be in India. The brand has successfully bridged the gap between convenience and reliability, delivering an ownership experience that matches the promise of its cutting-edge products.
From logistics to leadership vision, every step is geared towards one objective: empowering users across India with trustworthy, transparent, and top-tier support anytime, anywhere.