Strategic Move to Strengthen ‘Make in India’ Vision and Expand OnePlus’ IoT Portfolio. In a landmark move reinforcing its long-standing commitment to India, OnePlus has announced a strategic partnership with Optiemus Electronics Limited (OEL) to locally manufacture its premium IoT devices. This collaboration marks a pivotal moment in the brand’s localization journey, aligning with the Indian government’s ‘Make in India’ initiative and the company’s Project Starlight.
Table of contents
- OnePlus Strengthens its Commitment to the Indian Market
- Focus on Premium IoT Devices for Indian Consumers
- Driving Local Innovation, Cost Efficiency, and Supply Chain Resilience
- Statements from Leadership: A Shared Vision for India
- Project Starlight: Accelerating Localisation and Innovation
- Conclusion: A Step Forward in India’s Digital Future
OnePlus Strengthens its Commitment to the Indian Market
India continues to be a critical market for OnePlus, not only in terms of sales but also as a key base for innovation and production. With this latest partnership, OnePlus is deepening its roots in the region by beginning the local production of its IoT product range at the Noida-based facility managed by Optiemus Electronics.
This move goes beyond smartphones. While OnePlus has already been manufacturing smartphones in India, the expansion into locally made IoT products shows the brand’s evolving ecosystem strategy and a clear focus on product diversification tailored to Indian consumer needs.
Focus on Premium IoT Devices for Indian Consumers
The collaboration between OnePlus and Optiemus Electronics focuses on manufacturing high-quality TWS (True Wireless Stereo) earbuds and wireless neckbands – two categories that have seen exponential growth in India due to rising demand for connected lifestyle products.
Among the first devices to roll out from this partnership is the OnePlus Bullets Wireless Z3, a premium wireless neckband known for its ultra-low latency, deep bass performance, and ergonomic design. These features underscore OnePlus’ aim to deliver signature performance at accessible price points, resonating with both tech-savvy users and value-conscious consumers across India.
Driving Local Innovation, Cost Efficiency, and Supply Chain Resilience
As a part of this manufacturing alliance, Optiemus Electronics will play a key role in increasing BOM (Bill of Materials) level localization, which in turn will reduce production costs and enhance supply chain resilience. This is expected to boost the availability of OnePlus IoT products and ensure faster time-to-market for upcoming innovations.
Optiemus brings deep expertise in electronics manufacturing, and this synergy with OnePlus’ product innovation ethos creates a strong foundation to scale local production for the long term.
Statements from Leadership: A Shared Vision for India
Robin Liu, CEO of OnePlus India, emphasized the brand’s unwavering focus on India, stating:
“India has always been at the heart of our journey. Our partnership with Optiemus to manufacture IoT products locally reflects our strong commitment to Project Starlight. This collaboration is not just about technology—it’s about empowering local communities, creating meaningful innovation, and bringing smarter, more connected experiences to our India community.”
On the manufacturing front, Ashok Gupta, Executive Chairman of Optiemus Group, shared:
“We are driven by a vision to become the most trusted and valued electronics manufacturer. Our collaboration with OnePlus marks a significant step in this journey. Together, we aim to manufacture high-quality IoT products, explore new frontiers, and play a pivotal role in shaping the future of electronics manufacturing in India.”
Project Starlight: Accelerating Localisation and Innovation
This initiative is a key pillar of Project Starlight, OnePlus’ long-term strategy to enhance local production capabilities and build a self-sustaining innovation ecosystem in India. By expanding its manufacturing footprint beyond smartphones into the broader IoT space, OnePlus is ensuring that it not only meets the growing demand of Indian users but also contributes significantly to India’s electronics manufacturing ambitions.
Conclusion: A Step Forward in India’s Digital Future
The collaboration between OnePlus and Optiemus Electronics reflects a strong mutual vision—to make India a hub for premium electronics manufacturing. With a focus on innovation, affordability, and local empowerment, this partnership is set to redefine how premium IoT products are designed, produced, and delivered in India.
As OnePlus continues to invest in local talent, infrastructure, and partnerships, the Indian consumer stands to benefit from next-generation connected experiences, built right here in India.