In a decisive move to redefine after-sales service accessibility in India, ASUS has introduced its groundbreaking Drop Zone Service at select ASUS Exclusive Stores. This customer-first initiative bridges the gap between convenience and expert care, allowing users to drop off their ASUS laptops for repair without visiting traditional service centers.
With India’s evolving digital landscape and growing consumer expectations, ASUS is making premium service available at neighborhood touchpoints, cutting down repair times and improving transparency in service handling. The Drop Zone is a significant extension of ASUS’ robust support ecosystem, transforming how users maintain and service their devices.
Table of contents
- Wider Reach, Stronger Support: ASUS’ After-Sales Infrastructure in India
- Drop Zone: What It Is and Why It Matters
- Key Benefits of ASUS Drop Zone Servic
- Cities Where Drop Zones Have Launche
- Step-by-Step Walkthrough: How ASUS Drop Zone Works
- Elevating Post-Purchase Value for Every Customer
- Omnichannel Digital Helpdesks: 24/7 Customer Access
- Pilot Rollout with National Ambitions
- Pune Service Camp: ASUS Goes On-Ground
- Looking Ahead: The Future of ASUS Service in India
- ASUS Drop Zone Sets a New Standard in After-Sales Care
Wider Reach, Stronger Support: ASUS’ After-Sales Infrastructure in India
ASUS has steadily built one of the most expansive support networks in India, comprising:
- Over 200 authorized service centers
- On-site support in 14,900+ pin codes
- Presence in 761 Indian districts
- 24/7 digital helpdesk (call, email, chat, and remote troubleshooting)
- MyASUS App support & self-help YouTube content
This foundation enables ASUS to serve customers in tier-1 metros and emerging regional markets, ensuring no user is left behind. The Drop Zone initiative strengthens this reach by converting retail spaces into service-friendly touchpoints a first for the brand in India.
Drop Zone: What It Is and Why It Matters
The Drop Zone is a newly introduced in-store service facility that allows customers to submit their ASUS laptops for diagnostics and repair directly at ASUS Exclusive Stores, bypassing the need to locate a standalone service center. It significantly cuts down the effort, time, and uncertainty associated with the traditional service experience.
The Drop Zone acts as a bridge between the customer and the main service hub, ensuring real-time coordination and faster turnaround times.
Key Benefits of ASUS Drop Zone Servic
1. Convenient Neighborhood Access
No more long commutes to service centers. Customers can now walk into nearby ASUS Exclusive Stores to access Drop Zone services.
2. Transparent Process
A step-by-step process from product deposit to return ensures users are kept in the loop at all times, with real-time updates and job sheet tracking.
3. Expert Screening
Each product undergoes an initial L1 assessment to identify external or software-related issues, preventing unnecessary delays.
4. Repair Turnaround Optimization
With direct coordination between retail and service teams, customers benefit from faster repair cycles and clearer timelines.
Cities Where Drop Zones Have Launche
The Drop Zone service is now live at ASUS Exclusive Stores in:
- Delhi
- Kolkata
- Nagpur
- Mumbai
- Coimbatore (Tirupur)
ASUS has also confirmed plans to expand the Drop Zone footprint across tier-2 and tier-3 cities, reinforcing its commitment to localized support.
Step-by-Step Walkthrough: How ASUS Drop Zone Works
Here’s how the ASUS Drop Zone service unfolds:
- Visit a Drop Zone-enabled ASUS Exclusive Store
- Customers walk into their nearest Drop Zone-enabled ASUS retail outlet.
- Initial Laptop Assessment
- The ASUS representative performs a basic L1 check for external damage and software anomalies.
- Job Sheet Generation
- A detailed job sheet is created, and the laptop is officially submitted for service.
- Transfer to Service Center
- The laptop is sent to the main ASUS service facility for in-depth diagnostics and repairs.
- Final Report and Notification
- Upon assessment, the final issue and repair details are shared with the customer.
- Return and Collection
- Once serviced, the laptop is returned to the same Drop Zone location. Customers are notified to pick up their device.
- Job Sheet Handover
- Customers must submit the job sheet to collect the device. In case it’s lost, standard service center terms apply.
This streamlined yet secure process maintains ASUS’ high standard of post-sale engagement while significantly improving ease of access.
Elevating Post-Purchase Value for Every Customer
According to Mr. Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India:
“At ASUS, we firmly believe that outstanding product experiences go beyond just innovative designs and cutting-edge technology. Our commitment extends far beyond the point of purchase, delivering seamless, unparalleled after-sales support that keeps every user empowered. With the Drop Zone initiative, we’re making it easier than ever for customers to keep their laptops in peak condition with easy access.”
This statement echoes ASUS’ larger brand philosophy: innovation is incomplete without support.
Omnichannel Digital Helpdesks: 24/7 Customer Access
Beyond the physical Drop Zones, ASUS offers 24/7 support via:
- Call Centers
- Email Support
- Live Chat
- Remote Troubleshooting
Customers can also access:
- The MyASUS App for driver updates, warranty checks, and self-help tools
- YouTube Support Videos step-by-step guides for DIY fixes and tips
This omnichannel approach complements Drop Zones, giving users the power to choose how they engage with ASUS services.
Pilot Rollout with National Ambitions
While the initial rollout covers key metro and developing urban markets, ASUS has plans to launch additional Drop Zones in:
- Jaipur
- Lucknow
- Pune
- Chandigarh
- Guwahati
- Bhubaneswar
- Indore
By 2026, ASUS aims to bring Drop Zone services to every major district, aligning with its goal of becoming the most accessible PC brand in India.
Pune Service Camp: ASUS Goes On-Ground
To further bolster service accessibility, ASUS has also launched a dedicated Service Camp in Pune, offering:
- On-the-spot diagnostics
- Real-time repair advice
- Expert technician guidance
- Community engagement events
These mobile and pop-up service models show ASUS’ agility in meeting customer needs beyond the standard retail format.
Looking Ahead: The Future of ASUS Service in India
The Drop Zone initiative signals a new chapter in customer-centric innovation. It’s not just about fixing laptops it’s about:
- Reducing downtime
- Eliminating travel barriers
- Enhancing trust and satisfaction
- Bringing service to the user, not the other way around
With continued investments in service infrastructure, staff training, and retail integration, ASUS is creating a benchmark for post-sales support in India’s technology sector.
ASUS Drop Zone Sets a New Standard in After-Sales Care
With the launch of the Drop Zone service, ASUS is once again leading the way in customer-focused innovation. By making repairs more convenient, transparent, and efficient, the brand reinforces its promise to support consumers well beyond the initial purchase.
In an era where service is as important as specs, ASUS is proving that accessibility, convenience, and commitment are the real differentiators. Whether you’re in a metro city or an emerging town, ASUS aims to be just around the corner ready to help, ready to serve.