India, October 8, 2025 : URBAN, one of India’s fastest-growing homegrown technology brands known for design-led innovation, has officially entered the lifestyle and wellness tech space with the launch of its Nuvo Portable Blender Series. This marks a significant step in URBAN’s journey from smart wearables and accessories to everyday lifestyle technology designed for modern, health-conscious consumers.
The URBAN Nuvo Blender lineup features four versatile models Nuvo 450, Nuvo 500, Nuvo 600, and Nuvo Max (Dual-Jar) each crafted to suit unique lifestyle needs, from gym enthusiasts and professionals to homemakers and travelers. These blenders merge portability, power, and smart design, delivering a seamless blending experience whether you’re at home, at work, or on the go.
Table of contents
- A New Chapter in URBAN’s Lifestyle Innovation
- Design Philosophy: Compact Meets Capable
- Nuvo 450 – Compact Power for Everyday Health
- Nuvo 500 – Balanced Design for Everyday Use
- Nuvo 600 – For the Power Blenders
- Nuvo Max – Dual-Jar Versatility for Every Kitchen
- Key Features that Redefine Portability and Power
- Introductory Pricing & Availability
- URBAN’s Vision for the Future of Smart Living
A New Chapter in URBAN’s Lifestyle Innovation
With the launch of the Nuvo Series, URBAN expands beyond smartwatches and accessories, stepping into the wellness and lifestyle appliance market. This strategic move strengthens URBAN’s position as a design-driven consumer tech brand, blending technology with everyday convenience.
The URBAN Nuvo blenders are designed for those who lead fast-paced lives but refuse to compromise on health and nutrition. Each model is compact, powerful, and rechargeable, ensuring that fresh smoothies, juices, and shakes are always within reach from morning commutes to gym sessions or even road trips.
Starting at ₹1,999, the Nuvo range embodies the brand’s commitment to making smart living accessible, functional, and stylish.
Design Philosophy: Compact Meets Capable
URBAN’s design DNA reflects in the sleek, modern aesthetic of the Nuvo blenders. Available in four elegant colors Black, White, Pink, and Blue, the range fits effortlessly into every setting, from kitchen counters to office desks.
Every model in the series is made using BPA-free, food-grade materials, ensuring safe and hygienic use. The minimalist design is accentuated by ergonomic grips and spill-proof sipper lids, making them perfect for active lifestyles.
Nuvo 450 – Compact Power for Everyday Health
The Nuvo 450 is the most portable model in the lineup, ideal for single servings and quick shakes. Despite its compact 450 ml size, it houses a 20,000 RPM Copper Core Motor that delivers exceptional blending speed and consistency.
Perfect for protein shakes, baby food, or quick fruit blends, it’s lightweight, easy to carry, and ready to go wherever life takes you.
- Capacity: 450 ml
- Motor: Copper Core High-Performance Motor
- Charging: Type-C Fast Charging
- Blades: 6-Facet Stainless Steel Ice-Crusher Blades
- Colors: Black, White, Pink, Blue
Nuvo 500 – Balanced Design for Everyday Use
The Nuvo 500 balances versatility and portability, making it ideal for professionals, students, and small families. With a 500 ml capacity, it can easily blend smoothies, shakes, or chutneys in under 30 seconds.
Its smart safety lock ensures peace of mind during operation, while its premium, matte-finish body adds a touch of sophistication to your kitchen or gym bag.
- Capacity: 500 ml
- Design: Compact, Elegant & Durable
- Safety: Magnetic Safety Lock
- Ideal For: Smoothies, Juices, Milkshakes
Nuvo 600 – For the Power Blenders
The Nuvo 600 is designed for those who demand extra power and performance. With a 600 ml container, it easily handles ice, frozen fruits, and nuts, offering café-quality blends from the comfort of home.
The textured, food-grade jar provides enhanced grip and aesthetic appeal. It’s the perfect choice for fitness enthusiasts and families seeking both strength and style.
- Capacity: 600 ml
- Function: Ice Crushing, Nut Grinding, Smoothie Making
- Blade System: Reinforced Stainless Steel
- Power: 20,000 RPM
Nuvo Max – Dual-Jar Versatility for Every Kitchen
At the top of the lineup sits the URBAN Nuvo Max, a dual-jar blender system that includes 500 ml and 300 ml containers. It’s a complete kitchen companion built for multitasking from making protein shakes and baby food to smoothies and purees.
Its professional-grade durability, smart control features, and dual-jar flexibility make it an ideal fit for families and busy professionals who prefer convenience without compromise.
- Jars: 500 ml + 300 ml BPA-Free Containers
- Dual Functionality: Multiple Blends in One Go
- Design: Premium Finish with Lid Attachments
- Target Users: Moms, Fitness Enthusiasts, Professionals
Key Features that Redefine Portability and Power
The URBAN Nuvo Blenders stand apart due to their powerful performance and intelligent design. Each model packs advanced features that transform blending into a simple, efficient, and enjoyable experience.
1. Turbojet Copper Core Motor (20,000 RPM)
Engineered for precision blending, the Copper Core motor ensures powerful, consistent performance, delivering smooth, lump-free results in seconds.
2. Ice-Crusher Stainless Steel Blades
The 6-facet hardened stainless-steel blades can easily crush ice, nuts, and frozen fruits ideal for smoothies, juices, and protein shakes.
3. Smart Magnetic Safety Lock
Each model includes a smart safety interlock system to prevent accidental activation, ensuring safe use even around children.
4. Long Battery Life & Type-C Fast Charging
Enjoy up to 20 blends on a single charge with dual battery support. The Type-C port allows for fast recharging in 1–2 hours, making it easy to power up on the go.
5. Food-Grade, BPA-Free Containers
URBAN’s commitment to quality ensures safe and hygienic blending, ideal for daily use by both adults and kids.
6. Compact, Travel-Friendly Design
Weighing under a kilogram, each model fits easily in backpacks or handbags, making healthy living portable.
7. 1-Year Warranty
Every Nuvo model comes with a one-year warranty and URBAN’s reliable customer support network.
Introductory Pricing & Availability
| Model | Capacity | Price | Key Highlight |
|---|---|---|---|
| Nuvo 450 | 450 ml | ₹1,999 | Compact, On-the-Go Design |
| Nuvo 500 | 500 ml | ₹2,199 | Balanced Power and Portability |
| Nuvo 600 | 600 ml | ₹2,499 | Ice-Crusher and Nut-Blending Strength |
| Nuvo Max | 500 + 300 ml | ₹2,599 | Dual-Jar Professional Versatility |
The URBAN Nuvo Portable Blenders are now available across www.gourban.in, leading e-commerce platforms, and select offline retail stores nationwide.
URBAN’s Vision for the Future of Smart Living
With the Nuvo Series, URBAN reaffirms its mission to bring smart, accessible, and beautifully designed lifestyle technology to every Indian household. From smartwatches and earbuds to now portable blenders, URBAN is evolving into a holistic lifestyle-first tech brand.
As Aashish Kumbhat, Co-Founder of URBAN, stated:
“Portable blending isn’t just a convenience it’s a reflection of modern living. The Nuvo Series is designed to integrate seamlessly into daily routines, empowering users to live healthier, faster, and smarter lives.”
URBAN’s entry into the wellness tech segment is a glimpse of its larger ambition to redefine urban living through connected, design-forward, and health-conscious innovations.