As the festive lights of Diwali illuminate homes across India, OPPO India brings a radiant new chapter in storytelling with its captivating campaign ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar. This emotional and visually poetic film celebrates the theme of self-discovery, reminding viewers that the brightest light of Diwali glows not in the diyas we light, but within ourselves.
Through this heartfelt narrative, OPPO once again merges technology with human emotion, capturing the essence of meaningful connections, nostalgia, and the rediscovery of joy through shared moments.
Table of contents
- A Festive Film Rooted in Emotion and Authenticity
- Technology That Shines with You: Reno14 5G Diwali Edition and F31 Pro+ 5G
- Sushant Vashistha on the Vision Behind ‘Tum Jagmagao’
- Ranbir Kapoor: “Rediscovering Yourself is the Real Celebration”
- Jitendra Kumar: The Spirit of Simplicity and Connection
- Design Innovation: Where Art Meets Technology
- The F31 Series: Built for Everyday Brilliance
- OPPO India: A Legacy of Innovation and Purpose
- A Campaign that Lights the Heart
A Festive Film Rooted in Emotion and Authenticity
The brand film opens with Ranbir Kapoor returning to his childhood home for a short Diwali break a journey filled with mixed emotions, memories, and the quiet chaos of life. As the story unfolds, lost baggage and fleeting frustrations give way to reflection and rediscovery. Each corner of the home whispers memories of childhood, family, and the friendships that shaped him.
Amidst the laughter, flickering diyas, and festive warmth, Ranbir’s character rediscovers what truly lights him up the inner joy that defines Diwali. It’s not about perfection or grand gestures; it’s about the honest, unfiltered moments that remind us of who we are.
‘Tum Jagmagao’ becomes more than a campaign it’s a celebration of every individual’s journey toward authenticity and happiness.
Technology That Shines with You: Reno14 5G Diwali Edition and F31 Pro+ 5G
At the heart of the story are OPPOs latest innovations the OPPO Reno14 5G Diwali Edition and OPPO F31 Pro+ 5G.
The Reno14 5G Diwali Edition, designed with an artistic nod to India’s rich traditions, features mandala-inspired motifs, peacock patterns, and OPPO’s pioneering Heat-Sensitive Colour-Changing Technology the first of its kind in India. This allows the phone to subtly transform hues under varying temperatures, echoing the fluid beauty of festive emotions.
Its 3.5x Telephoto Camera captures the intimacy of long-distance connections, while its ultra-clear imaging turns fleeting glances and candid laughter into lasting memories. Whether capturing diyas at dusk or smiles across balconies, the Reno14 ensures every moment shines in cinematic brilliance.
Meanwhile, the F31 Pro+ 5G embodies OPPO’s philosophy of connectivity that feels human. With crystal-clear video calling, stable 5G performance, and an enduring battery life, it bridges distances bringing family and friends closer even when miles apart.
Together, the Reno and F31 Series represent more than devices; they are companions that empower every celebration, keeping emotions, connections, and creativity alive.
Sushant Vashistha on the Vision Behind ‘Tum Jagmagao’
Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, shares the brand’s inspiration behind the campaign:
“Tum Jagmagao reflects OPPO’s belief that technology should not only make life easier but also more meaningful. This Diwali, we want to inspire people to look inward, rediscover themselves, and share that joy with the world. With the Reno and F31 series, OPPO brings technology that helps users live fully, express authentically, and capture the true essence of festive moments.”
This statement perfectly encapsulates OPPO’s evolving identity not merely as a smartphone brand but as a storyteller of emotions, creativity, and connection.
Ranbir Kapoor: “Rediscovering Yourself is the Real Celebration”
Bollywood icon Ranbir Kapoor, the face of the ‘Tum Jagmagao’ campaign, expressed how deeply the film resonated with him:
“Tum Jagmagao captures the essence of Diwali it’s about finding light within yourself and cherishing the small, real moments that define who we are. OPPO has always celebrated authenticity and emotion, and this campaign reflects that beautifully.”
His performance brings warmth and sincerity, making the film both relatable and emotionally stirring. Ranbir’s portrayal bridges the gap between nostalgia and modernity much like OPPO’s devices that combine artistic design with cutting-edge technology.
Jitendra Kumar: The Spirit of Simplicity and Connection
Joining Ranbir in this soulful journey, Jitendra Kumar embodies the everyday charm and relatability of Indian households. Speaking about his experience, he shared:
“Tum Jagmagao is a reminder that the best parts of Diwali are not the grand gestures, but the quiet, heartfelt connections we rediscover. It’s about taking a pause to appreciate who we are and who we share our world with.”
His role highlights OPPO’s commitment to inclusive, human-centered storytelling connecting across generations and emotions.
Design Innovation: Where Art Meets Technology
The Reno14 5G Diwali Edition is not just another festive rebranding it is a fusion of Indian art and advanced technology.
- Inspired Aesthetics: Mandala patterns and peacock motifs represent prosperity and renewal, making the phone both a style statement and a cultural emblem.
- Heat-Sensitive Colour-Changing Design: A global first for the Indian market*, it symbolises the warmth and transformation that the festival of lights stands for.
- Premium Build Quality: Meticulously crafted to withstand time and trend, ensuring users experience beauty that lasts beyond the season.
This design approach perfectly complements OPPO’s Make in India ethos and its dedication to local artistry meeting global standards.
The F31 Series: Built for Everyday Brilliance
The newly launched F31 Series including the F31 Pro+, F31 Pro, and F31 extends OPPO’s commitment to innovation for the masses.
- Sleek, Festive-Inspired Design: The standout Desert Gold variant reflects India’s festive warmth and modern aesthetics.
- All-Day Battery with Fast Charging: Perfect for long celebrations without interruptions.
- Enhanced Durability and Performance: Designed to thrive in real-world conditions from travel to festive gatherings.
Each model engineered to deliver seamless performance, captivating visuals, and dependable connectivity, ensuring that every celebration, memory, and emotion is captured in vivid clarity.
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OPPO India: A Legacy of Innovation and Purpose
Since its inception in 2014, OPPO India has become synonymous with design-driven innovation and technological excellence. From the Find, Reno, and F series to its growing IoT ecosystem, the brand continues to shape the future of connected lifestyles.
With its 110-acre manufacturing facility in Greater Noida, OPPO plays a key role in India’s vision of self-reliant technology. The factory, capable of producing up to 200 smartphones every 10 minutes, stands as a testament to OPPO’s efficiency and precision.
Beyond products, OPPO remains deeply committed to social responsibility, supporting skill development and e-waste management programs for India’s youth ensuring a cleaner, brighter future that aligns with the brand’s spirit of illumination.
A Campaign that Lights the Heart
With ‘Tum Jagmagao’, OPPO India doesn’t just celebrate Diwali; it celebrates the human spirit our ability to reconnect, rediscover, and radiate from within. It’s a story that glows beyond screens, reminding every viewer that true brightness is born when technology and humanity shine together.