Poco has once again made headlines with the announcement of its latest entry into the Indian smartphone market, the Poco F6. This new addition to the Poco family is eagerly anticipated to see if it can capture the magic and success of the Poco F1, which left a significant mark on consumers and the industry alike.

Understanding Poco’s Market Impact

The Poco brand, since its inception with the launch of the Poco F1, has consistently grabbed attention for its innovative features and aggressive pricing. The brand quickly established a distinct identity in the market, especially with the Indian consumers who have a keen eye for value-driven products. The importance of the Indian market is further emphasized by Poco’s synchronization of its launches with global market trends, aiming to meet both local and international standards.

Poco’s Growth Trajectory

Poco’s journey has been remarkable, with a 72% growth in the first quarter of 2024 alone, making it the fastest-growing brand of the year. This growth has catapulted Poco to the sixth position among smartphone brands in India by volume, surpassing even established players like OnePlus. Various strategic partnerships, such as those with Airtel for the Poco C51 and Jio Mart Digital for offline distribution, have further strengthened Poco’s market presence. The brand’s commitment to innovation is evident from its continuous release of phones featuring new chipsets first introduced in the Indian market.

The Legacy of Poco F1

The launch of the Poco F1 was a game-changer. It was introduced with the powerful Snapdragon A45 chipset and was priced so competitively that it was dubbed a ‘flagship killer’. The phone’s impact was profound, with features like dual camera technology and liquid cooling technology, which were pioneering at the time. It wasn’t just the specifications that made the Poco F1 a standout but its exceptional price point that resonated well with the budget-conscious segment of the market.

Advancements Leading to Poco F6

Following the success of the Poco F1, the brand expanded its portfolio with subsequent models like the Poco F3 GT and Poco F4, each upping the ante with more advanced specifications and maintaining affordable pricing. These models were well-received, particularly for their gaming capabilities and high-end specifications tailored for budget-conscious users.

Now, as the Poco F6 is poised to enter the market, expectations are high. Scheduled to launch on May 23, the Poco F6 is rumored to be priced between Rs.35,000 to Rs.40,000. It promises to bring forth cutting-edge technology with the Snapdragon 8S Gen 3 processor, marking it as potentially the first smartphone to house this new chipset.

What to Expect from Poco F6

The Poco F6 is not just about raw power; it also focuses on enhancing the user experience with features like an AMOLED display, advanced cooling technology, and possibly a Sony lens for its camera setup. AI features are also expected to be a significant part of the Poco F6, offering functionalities like gesture controls, magic eraser, and AI object detection.


The Poco F6 represents more than just another smartphone launch; it signifies Poco’s ongoing commitment to bringing innovative technology at a value that’s hard to match. If the Poco F6 can indeed channel the spirit of the Poco F1, it stands a good chance of not just succeeding but also setting new benchmarks in the mid-range smartphone segment.


  1. What makes Poco F6 different from its predecessors?
    • The Poco F6 is set to feature the latest Snapdragon 8S Gen 3 processor, marking a significant upgrade in terms of processing power and efficiency.
  2. How does the Poco F6 compare in price with other mid-range smartphones?
    • The Poco F6 is expected to be competitively priced, potentially making it an excellent value proposition compared to other mid-range models.
  3. What are the expected camera features of the Poco F6?
    • The Poco F6 is likely to include a high-quality Sony lens and advanced AI-driven camera functionalities.
  4. Will the Poco F6 be suitable for gaming?
    • With anticipated features like a high refresh rate display and robust processing power, the Poco F6 should be well-suited for gaming.
  5. When is the Poco F6 launching and where can I buy it?
    • The Poco F6 is expected to launch on May 23, and it will be available through various online and offline channels, including Flipkart and Amazon.

By continuing to innovate and understand its market, Poco remains a formidable player in the smartphone industry, with the F6 potentially leading its charge in 2024. Poco F6 Unboxing and Poco F6 Review coming soon, stay tuned.

By Rajeev Rana

Founder and Chief Editor - gogi.in