Mumbai, October 15, 2025– LG Electronics India Ltd. (LGEIL) has announced the launch of its all-new LG Essential Series, a specially designed lineup of home appliances created with deep insights from Indian households. With the guiding philosophy of “Made in India, Made for India,” this series underscores LG’s renewed commitment to enhancing lifestyles and delivering premium innovation at accessible prices.
Embracing the campaign theme “Har Ghar Appliances, Har Ghar Happiness,” LG’s Essential Series blends cutting-edge technology, practicality, and affordability ensuring that every Indian household experiences the joy and convenience that the brand’s promise “Life’s Good” represents.
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A New Era of Indian-Centric Innovation
Following the public listing of LG Electronics India Ltd., the Essential Series marks a major milestone for LG’s India operations. This launch is more than a product debut it’s a reaffirmation of the brand’s dedication to understanding and serving the evolving aspirations of Indian consumers.
After interacting with over 1,200 families across India spanning urban, semi-urban, and rural areas LG engineers developed products that solve real-world household challenges such as low water pressure, power fluctuations, humidity, and diverse cooking needs.
This ground-up design approach ensures that every product in the Essential Series not only performs efficiently but also aligns with the lifestyle, culture, and daily routines of Indian families.
The Four Pillars of the LG Essential Series
The LG Essential Series comprises four major home appliances, each crafted to address the specific needs of Indian homes while delivering durability, energy efficiency, and user convenience.
1. Double Door Refrigerator: Smart Cooling Meets Everyday Practicality
The LG Essential Double Door Refrigerator offers a perfect balance between premium design and functional simplicity. Equipped with Frost Free Technology, it eliminates manual defrosting a common inconvenience for Indian users.
Key highlights include:
- Smart Mode: Automatically optimizes cooling based on seasonal temperature fluctuations.
- 20% Larger Vegetable Storage: Specially designed to accommodate bulk groceries and fresh produce, ideal for vegetarian households.
- Energy Efficiency: Engineered to minimize power consumption while maintaining consistent cooling performance.
- Anti-Bacterial Gasket: Ensures freshness and hygiene by preventing mold and bacterial growth.
This refrigerator exemplifies LG’s focus on practicality, ensuring superior preservation of food without compromising on aesthetics or energy economy.
2. Fully Automatic Top Load Washing Machine: Built Tough for Indian Conditions
The LG Essential Fully Automatic Top Load Washing Machine is designed to withstand India’s unique environmental and infrastructural challenges.
Key features include:
- Low Pressure Fill Technology: Ensures consistent water flow and effective cleaning, even in areas with low water pressure.
- ProShield Motor with BMC Protection: Provides robust shielding against dust, insects, and moisture, enhancing longevity.
- IPX4 Water-Resistant Control Panel: Protects against humidity and splashes for stable operation in Indian weather.
- TurboWash System: Reduces wash time while improving detergent efficiency.
This washer is a true workhorse for Indian households, providing dependable performance and peace of mind even in demanding conditions.
3. Room Air Conditioner: Smarter Cooling, Lower Bills
Understanding that high electricity costs often discourage consumers from purchasing air conditioners, LG’s Essential Series introduces a thoughtful innovation the Energy Manager+ with “You Decide Your Bill” mode.
This feature empowers users to:
- Monitor and control energy usage directly through intuitive settings.
- Adjust cooling output for optimal comfort and cost efficiency.
- Activate Diet Mode+, which balances airflow and temperature to deliver cooling comfort while minimizing energy draw.
Ideal for bedrooms, study rooms, and mid-sized spaces, the AC combines energy intelligence with lifestyle adaptability. Each unit is fine-tuned for Indian climatic conditions, ensuring quiet, efficient cooling throughout the year.
4. Convertible Oven: Indian Cuisine Meets Modern Convenience
The LG Essential Convertible Oven brings together the tradition of Indian cooking with modern health-focused versatility.
Featuring Auto Cook Menus tailored for local favorites like ghee, paneer, and dal, the oven ensures authentic flavors with ease. Additional highlights include:
- Air Fry Mode: Enables guilt-free frying with less oil.
- Convection Technology: Ensures even cooking for baking and roasting.
- Multi-Stage Cooking: Perfect for complex Indian recipes requiring precise temperature transitions.
This appliance embodies LG’s culinary innovation, merging heritage and health in a single compact solution.
The “Essential” Difference: Designed, Tested, and Trusted for India
The LG Essential Series was conceptualized, tested, and validated in India, ensuring that every product meets local environmental, infrastructural, and consumer expectations.
Each appliance undergoes rigorous testing for voltage fluctuations, humidity resistance, and long-term durability common pain points for Indian homes.
Moreover, the design language emphasizes:
- Simplicity in use, suitable for all generations.
- Contemporary aesthetics that blend with Indian home interiors.
- Affordability without sacrificing performance or longevity.
This makes the Essential Series a perfect fit for first-time appliance buyers as well as families upgrading to smarter, more reliable technology.
Pricing and Availability
The LG Essential Series will be available nationwide starting November 2025.
Here’s a snapshot of the rollout:
- Starting Price: ₹18,000 (for entry-level models; prices may vary by category and region)
- Sales Channels: All authorized LG brand shops, multi-brand retail stores, and major e-commerce platforms in India.
- Installation & Warranty: Available through LG’s extensive service network across metros and Tier-2 cities.
- Note: Prices are indicative and may not include installation, taxes, or service charges.
With this new lineup, LG Electronics India aims to make innovation, reliability, and premium quality accessible to millions of households turning aspirations into everyday happiness.
Leadership Perspective: Commitment to Indian Consumers
Commenting on the launch, Mr. Hong Ju Jeon, President of LG Electronics India Ltd., stated:
“The LG Essential Series marks a new chapter in our journey in India. Designed with insights from thousands of Indian families, it brings together premium design and real-world reliability. Every appliance reflects our commitment to enhancing convenience and enriching everyday life making Life’s Good for every home in India.”
This statement underscores LG’s long-term vision of becoming an even more integral part of Indian homes, ensuring that the company’s legacy of trust continues through innovative, people-first design.
Redefining ‘Essential’ for Every Indian Home
The LG Essential Series is more than a collection of appliances it’s a movement toward making premium innovation inclusive.
From energy-efficient air conditioners to durable washing machines and culturally attuned ovens, LG is ensuring that every Indian home can access advanced technology built around its daily rhythms and needs.
With “Har Ghar Appliances, Har Ghar Happiness,” LG continues its mission to simplify life, empower families, and celebrate the spirit of Indian homes through design, value, and trust.