Lenovo, a global pioneer in technological innovation, has unveiled the Lenovo LOQ, a brand new gaming series targeting aspiring gamers in India. The launch of Lenovo LOQ on Flipkart marks an exciting chapter for first-time gamers across India, offering a range of powerful devices designed to kickstart their gaming journey.

The name ‘LOQ’, pronounced “lock”, symbolizes the strength of the gaming community and the bond shared by gamers. Inspired by Lenovo’s acclaimed Legion brand, LOQ aims to offer budding gamers a robust entry into the world of gaming with devices that echo the Legion’s DNA. When these gamers are ready to ‘level up’, transitioning to a Lenovo Legion device will be a familiar experience.

Dinesh Nair, Director – Consumer Business, Lenovo India, expressed his excitement about the launch, “Our new gaming brand LOQ is designed especially for gamers embarking on their epic gaming journeys. Our recent survey showed that the average age of an Indian gamer is less than 24 years. Catering to this younger audience who loves gaming and demands solid core PC performance, LOQ features the MUX switch for optimal gaming sessions, the Lenovo AI Engine+ pushing gaming performance even higher, bold aesthetics, expandable memory, and robust CPU and GPU options making it a powerful, affordable laptop that invites everyone into the squad.

The Lenovo LOQ lineup, meticulously crafted with attention to detail, offers the perfect blend of performance, style, and versatility. It includes 15-inch and 16-inch laptops powered by either a 13th Gen Intel Core processor or AMD Ryzen 7000 Series CPU, and up to NVIDIA GeForce RTX 4060 Laptop GPU, providing a diverse spectrum of options to cater to various gaming preferences. The displays also support NVIDIA G-SYNC, offering vibrant colors, crisp contrast, and a fast refresh rate for a seamless gaming experience.

Equipped with a MUX switch, the NVIDIA graphic cards optimize gaming sessions by bypassing the integrated GPU through NVIDIA Advanced Optimus. This results in higher frames-per-second and reduced latency, enhancing gameplay and visuals. When not gaming, the MUX switch intelligently switches to integrated graphics to optimize battery life.

The onboard Lenovo LA AI Chip powers the Lenovo AI Engine+ to dynamically manage wattage and thermal performance during gaming. All Lenovo LOQ laptops support Super Rapid Charge for faster charging and longer battery life, ensuring uninterrupted gaming sessions. The laptops also feature a full-sized signature Lenovo gaming keyboard with 1.5mm key travel and optional 4-zone RGB backlighting.

Lenovo LOQ promises excellent customer support with Lenovo Premium Care and Accidental Damage Protection services. With Premium Care, gamers receive personalized hardware and software assistance from expert technicians, ensuring efficient resolutions to any technical issues.

Starting at INR 73,990, the Lenovo LOQ is now available on Flipkart. It will soon be available for purchase from Lenovo.com, Lenovo Exclusive Stores, and other offline retail stores.