Just like they did with the Myntra brand, i.e. made it App only (the Myntra online store can be access using app only on mobile or tablet), Flipkart was also planning to make Flipkart accessible using app only, however they have dropped the idea, for now, but have launched a lighter version called Flipkart Lite for Mobile users.
Mobile users can either use Flipkart Lite version that will automatically show when you visit the Flipkart.com URL on your smartphone or tablet, or users can download the Flipkart app. The new Flipkart Lite interface is pretty simple and easy to use.
The mobile user base has increased and more and more users are now accessing sites using their mobile or tablet. They are connected even when they are on the move. So it makes sense to target these – on the move users.
Unfortunately not everyone wants to install an app every now and then, for such users a mobile friendly page is more than enough. But there might be many reasons why many sites are forcing users to use they app, what do you think?
Join the Discussion
40 Comments on "Flipkart drops app only for now launches Flipkart Lite for Mobile"
when we use flipkart app, it sends our data about the product we are surfing or products we are interested in to flipkart servers. so flipkart knows which products are have high consumer demand and which products have low demand or lower consumer interest. flipkart will use this data to fix prices according to demand. higher demand products will see price going up and one that are not selling well will have lower price.
Happy Diwali
To Gogi and all friends
Happy Diwali to Gogi and followers 🙂
As for inclination towards forcing app at right has one clear motive to show users promotional product/sale news. This helps in stimulating users to see the offer and hence increases the potential customer base.
Though it is not happening now, not sure if they will not starts displaying ads in their app once the migration to app is complete across user basel.
Another reason may be due to tough task faced while making the site compatible to all platform/browsers. This is a challenging job whenever a vital change in site structure/technology.
Hope I make sense.
Happy Dipawali to everyone .
Happy Diwali.
happy diwali gogi