Sony has launched the BRAVIA 3II in India with features that were earlier mostly seen on its more expensive televisions. The new lineup gets Sony’s XR Processor, a 120Hz panel, Dolby Vision, Dolby Atmos and HDMI 2.1 gaming features. Prices start at Rs 99,990 for the 55 inch model.
For buyers looking for a premium Sony TV without moving into the company’s most expensive range, the BRAVIA 3II looks like an interesting option.
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Sony BRAVIA 3II Price in India
The Sony BRAVIA 3II price in India starts at Rs 99,990. The lineup is available in five screen sizes, going all the way up to a massive 100 inch model.
| Screen Size | MRP | Launch Price |
|---|---|---|
| 55 inch (140 cm) | Rs 1,59,900 | Rs 99,990 |
| 65 inch (165 cm) | Rs 1,99,900 | Rs 1,24,990 |
| 75 inch (190 cm) | Rs 2,89,900 | Rs 1,79,990 |
| 85 inch (215 cm) | Rs 5,19,900 | Rs 3,05,990 |
| 100 inch (254 cm) | Rs 7,69,900 | Rs 4,99,990 |
Sony is introducing the TVs in phases. The 55 inch and 65 inch versions arrived first, while the larger models are being added gradually.
The TVs are available through Sony Center, Sony Exclusive stores, ShopatSC and major online and offline retailers.
You can also check the latest price and availability on Amazon.
XR Processor Comes to the BRAVIA 3II
One of the biggest highlights is Sony’s XR Processor.
Instead of handling colour, contrast, sharpness and sound completely separately, the processor analyses different parts of a scene together. Sony says this helps the television produce a picture that looks more natural.
The TV also gets XR Triluminos Pro, which is designed to produce a wider range of colours with better accuracy.
XR Clear Image works on reducing picture noise and improving clarity, especially when watching lower quality videos or fast moving content.
Sony has also included Motionflow XR to make movement look smoother during sports, movies and other fast scenes.
4K 120Hz Gaming With HDMI 2.1
The Sony BRAVIA 3II is also aimed at console gamers.
It supports 4K gaming at up to 120fps through HDMI 2.1 along with VRR and ALLM.
VRR, or Variable Refresh Rate, matches the TV’s refresh rate with the frame rate coming from the console. This helps reduce screen tearing during gaming.
ALLM automatically switches the television into a low latency mode when a compatible gaming console is detected.
Sony has provided four HDMI 2.1 ports, making it easier to connect multiple gaming devices and other hardware.
There is also a dedicated Game Menu for quickly changing gaming related settings.
PlayStation 5 users get additional optimisation, while PS Remote Play support lets users access compatible PlayStation games through the TV.
Dolby Vision Gaming is supported as well for HDR gaming.
Google TV and Voice Features
The BRAVIA 3II runs on Google TV, giving users access to popular streaming apps, games and other entertainment services.
Different family members can create separate profiles, helping Google TV provide personalised recommendations for each user.
Voice search is available through Google Assistant.
The TV also supports Google Cast, Apple AirPlay 2, Apple HomeKit and compatible Amazon Alexa devices.
Sony has also said its 2026 BRAVIA televisions will receive Google Gemini support through a future software update.
Dolby Atmos and DTS:X Audio
For sound, Sony has included speakers designed to improve dialogue clarity and reduce distortion.
The television supports both Dolby Atmos and DTS:X, which should help create a more immersive audio experience while watching movies and shows.
Those looking for stronger bass or a wider soundstage can still pair the TV with an external soundbar.
Sony Pictures Core Included
The BRAVIA 3II also supports Sony Pictures Core.
The service gives users access to a collection of Sony movies, including some titles available in IMAX Enhanced format.
Sony’s Pure Stream technology can stream supported content at up to 80 Mbps, offering higher video quality compared with many regular streaming services.
Buyers also get five movie credits, valid for 12 months.
Simple Design and Extra Protection
Sony has kept the design minimal, with slim borders that help the screen blend more easily into a living room setup.
The updated remote gets differently shaped buttons and wider spacing, making important controls easier to recognise.
The television also comes with X-Protection PRO, which is designed to offer additional protection against dust, humidity, lightning and power fluctuations.
An Eco Dashboard 2 lets users check and manage power consumption settings from one place.
Is the Sony BRAVIA 3II Worth Considering?
The BRAVIA 3II combines several useful features including a 120Hz display, XR Processor, Dolby Vision, HDMI 2.1, VRR and ALLM.
The 55 inch model starting at Rs 99,990 should be particularly interesting for people who want Sony’s picture processing along with strong gaming features without moving to the company’s higher-end TV range.
PS5 owners may also find it appealing because of Sony’s gaming optimisations and four HDMI 2.1 ports.
You can check the latest pricing and delivery details on the Sony BRAVIA 3II Amazon listing.
Useful Accessories for the Sony BRAVIA 3II
| Accessory | Why It Can Help |
|---|---|
| Soundbar with Dolby Atmos | Gives movies and shows more powerful sound |
| HDMI 2.1 cable | Useful for 4K 120Hz gaming |
| TV wall mount bracket | Helpful when wall mounting larger screen sizes |
| Surge protector | Adds another layer of protection for the TV |