Sony has brought its AI XR Processor down to a more accessible price bracket with the Sony BRAVIA 3 II series, and the 55 inch model is the one most Indian buyers will be looking at. This TV sits above the standard BRAVIA 3 lineup and promises the kind of picture processing, HDMI 2.1 gaming support and Google TV software experience that used to be reserved for pricier Sony models.
Here is a complete breakdown of the Sony BRAVIA 3 II price in India, display, sound, gaming features and whether it is worth buying.
Sony BRAVIA 3 II Price in India and Availability
The Sony BRAVIA 3 II series is officially available in India across four screen sizes. The 55 inch, 65 inch and 75 inch models are already on sale, while the 85 inch variant joins later.
| Screen Size | Model Number | Price in India |
|---|---|---|
| 55 inch | K-55XR35M2 | Rs. 99,990 |
| 65 inch | K-65XR35M2 | Rs. 1,24,990 |
| 75 inch | K-75XR35M2 | Rs. 1,79,990 |
| 85 inch | K-85XR35M2 | Rs. 3,05,990 |
The 55 inch Sony BRAVIA 3 II is listed on Amazon.in under the model K-55XR35M2, and current offers on the platform start below the official launch price.
Check Sony BRAVIA 3 II 55 Inch price on Amazon
Display and Picture Quality
The Sony BRAVIA 3 II uses a 4K UHD LCD panel with Direct LED backlighting. The standout feature here is Sony’s AI XR Processor, a chip that normally shows up in Sony’s higher end TVs. It handles real time scene analysis to improve depth, colour accuracy, contrast and clarity, which means content looks noticeably more natural than what you would expect at this price.
Colour reproduction comes from XR Triluminos Pro, paired with XR Clear Image for upscaling lower resolution content and reducing noise. HDR support covers HDR10, HLG and Dolby Vision, and Sony has included Motionflow XR processing to keep fast moving scenes like sports and action sequences free of blur.
Gaming Features
For a TV in this price segment, the Sony BRAVIA 3 II gaming package is genuinely strong. All four HDMI ports support full HDMI 2.1 features, including:
- 4K at 120fps
- VRR (Variable Refresh Rate)
- ALLM (Auto Low Latency Mode)
- eARC
This makes it a solid pick for PS5 owners, since none of the four ports are cut down versions. Sony has also added Dolby Vision Gaming support and PS5 specific optimisations through the Game Menu, so console gamers are not limited to a single HDMI port for the best experience.
Sound Quality
Audio is the one area where the Sony BRAVIA 3 II keeps things basic. It uses a 20W, two speaker setup with a bass reflex design, and while Dolby Atmos and DTS:X are supported at the processing level, the hardware itself is not built for immersive, room filling sound.
It is fine for everyday viewing and casual use, but anyone serious about movies or gaming should plan on pairing it with a soundbar.
Smart TV and Software
The Sony BRAVIA 3 II runs on Google TV, with built in Chromecast, Apple AirPlay and Apple HomeKit support, giving it solid cross platform compatibility regardless of what phone or ecosystem you use at home.
It also ships with Sony Pictures Core, including free movie credits, along with calibrated picture modes for Netflix and Prime Video that automatically tune the display for more accurate colours on those specific apps.
Design and Build
Sony has kept the design clean and understated. The Sony BRAVIA 3 II uses a flush surface bezel, a black finish and a slim blade style stand, which means it blends into most living room setups without drawing attention to itself.
It is also fairly light for its size, at around 13.3 kg without the stand, and supports 300x300mm VESA mounting for buyers who would rather wall mount the television.
Sony BRAVIA 3 II Full Specifications
| Feature | Details |
|---|---|
| Display | 4K UHD, Direct LED, HDR10, HLG, Dolby Vision |
| Processor | AI XR Processor with XR Triluminos Pro and XR Clear Image |
| Motion Handling | Motionflow XR |
| HDMI Ports | 4x HDMI 2.1 with 4K 120fps, VRR, ALLM, eARC |
| Audio | 20W, 2 speakers, bass reflex, Dolby Atmos, DTS:X (processing level) |
| Smart TV | Google TV, Chromecast, Apple AirPlay, Apple HomeKit |
| Streaming Perks | Sony Pictures Core with free credits, calibrated modes for Netflix and Prime Video |
| Weight | Approx 13.3 kg without stand |
| Mounting | 300x300mm VESA |
Verdict: Who Should Buy the Sony BRAVIA 3 II
The Sony BRAVIA 3 II is best described as a processing first television. You are paying for Sony’s picture processing, a complete HDMI 2.1 gaming suite and a clean Google TV experience, not for premium built in audio or mini LED level contrast.
It makes the most sense for buyers who trust Sony’s colour science, want strong gaming features for a PS5 or similar console, and either already own a soundbar or are planning to add one. At Rs. 99,990 for the 55 inch model, it lands in a competitive spot against other 4K TVs with similar processing claims, so it is worth comparing side by side before buying.