If you had registered for the Micromax Yu Yureka smartphone (well registration and subscription is the same), you might have already got an email confirming your eligibility to purchase the Yureka smartphone running Cyanogen on 13th January 2015.
I got the mail and it is clearly mentioned that I am eligible to purchase the handset on 13th Jan starting from 2PM onwards, but it is on first come first serve basis and until stocks last. So clearly Micromax is following the same Xiaomi flash sales method. Interestingly on the same day (Tuesday) at the same time (2:00PM).
You will need to login few minutes before. I am not sure how well Amazon will handle the traffic. Moreover the number of Yureka unites that will be made available is not yet disclosed. The handset specs and price is too tempting and it will go out of stock, probably in seconds.
This handset houses the 615 qualcomm snapdragon octa core processor (MSM8939 LTE) clocked at 1.5GHz with Adreno 405 GPU. The 5.5 inch IPS screen is with gorilla glass 3 protection and supports 720p resolution.
Other features are 13MP rear camera, 5MP front camera, 4G, 3G, 2G, GPS, Bluetooth and Wi-Fi. There is a 2500 mAh battery that as per the company will give about 8 hours of talk-time.
So before you can play God you will need to play the devil! Get ready for flash sales on 13th Jan 2015.