Hero MotoCorp’s electric sub-brand, VIDA, has unveiled a groundbreaking lineup that pushes the boundaries of electric mobility. Under the banner “Wild Beyond the Ride,” VIDA is setting new benchmarks in design, technology, and performance across both urban and off-road segments. The unveiling includes the VIDA Concept Ubex, Project VxZ, and the newly expanded DIRT.E Series each engineered with a singular focus on sustainability, precision, and rider engagement.
This bold move represents Hero MotoCorp’s strategic commitment to evolving from electric scooters to a global portfolio of premium EV motorcycles that cater to urban commuters, adventure seekers, and young riders alike.
Table of contents
VIDA Concept Ubex: The Neo-Naked Urban Explorer
Design Philosophy
The VIDA Concept Ubex is a futuristic Neo-Naked motorcycle that bridges the gap between urban commuting and light off-roading. Built on a scalable modular electric platform, Ubex demonstrates Hero’s next-generation design language muscular, minimalistic, and purposeful. Its frame integrates a high-strength aluminum chassis optimized for weight reduction without compromising stability.
Performance and Technology
Ubex is equipped with an advanced mid-mounted electric motor delivering instant torque and smooth power delivery for city acceleration. The integrated dual-purpose suspension system ensures agility on paved roads and confidence on gravel trails.
Key highlights include:
- Top Speed: Approx. 120 km/h
- Battery System: Modular pack with fast-charging capability
- Range: Estimated 180 km (urban cycle)
- Connectivity: VIDA Smart OS with OTA updates and ride analytics
Ubex embodies Hero’s vision for an urban explorer that adapts seamlessly to multiple terrains, merging efficiency with adventure.
Project VxZ: Hero’s Entry into the Global High-Performance Electric Segment
Strategic Collaboration with Zero Motorcycles
In collaboration with Zero Motorcycles (USA), Project VxZ is Hero MotoCorp’s most ambitious foray into high-performance electric motorcycles aimed at global markets. The partnership leverages Zero’s powertrain expertise and Hero’s large-scale engineering capability to create a motorcycle that meets international performance standards.
Technical Architecture
Project VxZ integrates Zero’s proprietary Z-Force motor system with Hero’s modular chassis framework. Designed for enthusiasts, it features:
- Peak Power Output: 70 kW
- Torque: 160 Nm (instant electric torque)
- Battery: 14.4 kWh lithium-ion with thermal management
- Performance Modes: Urban, Sport, and Dynamic configurable via VIDA App
- 0–100 km/h: Under 3.5 seconds
Design and Safety
With its aggressive stance, aerodynamic sculpting, and regenerative braking system, Project VxZ defines the blueprint for Hero’s next-generation electric superbikes. Integrated AI-based traction control and rider telemetry logging ensure optimal handling and performance personalization.
The VxZ project is not merely a prototype; it’s a launchpad for Hero’s global EV dominance.
VIDA DIRT.E Series: Electrifying the Off-Road World
VIDA’s off-road division expands with the launch of the DIRT.E K3 and DIRT.E MX7, representing Hero’s push into electric adventure mobility. These models are engineered for both youth and adult riders, combining off-road performance with connected intelligence.
VIDA DIRT.E K3: A Red Dot Award-Winning Kids’ Electric Dirt Bike
Recognized with the Red Dot Design Award 2025, the VIDA DIRT.E K3 exemplifies Hero’s precision in designing electric vehicles for young riders aged 4 to 10 years. It combines safety, adaptability, and innovation in a compact yet powerful package.
Key Specifications
- Motor: 500W peak output
- Battery: 360Wh removable lithium-ion pack
- Top Speed: 25 km/h (adjustable)
- Adjustable Sizes: Small, Medium, Large
- Range: Approx. 40 km per charge
The adjustable frame geometry ensures the bike grows with the child, while the VIDA Connected App allows parents to control speed limits, monitor usage, and customize acceleration profiles remotely.
K3’s modular architecture, child-safe ergonomics, and smart speed governance make it the most advanced kids’ electric dirt bike in the market today.
Pre-bookings are now open across India and Europe, marking VIDA’s first step toward a global youth electric mobility ecosystem.
VIDA DIRT.E MX7: Full-Size Performance Meets Off-Road Freedom
For adult riders, VIDA introduced the DIRT.E MX7 a full-size electric motocross and enduro motorcycle engineered to deliver uncompromised trail performance. This flagship off-road model brings race-level technology to recreational and professional riders alike.
Engineering Excellence
- Frame: Carbon-fiber monocoque chassis for optimal strength-to-weight ratio
- Battery: Dual-swappable lithium-ion modules with on-the-go replacement
- Motor Output: 15 kW continuous / 30 kW peak
- Top Speed: 130 km/h
- Ride Modes: Eco, Trail, Enduro, and Custom (via VIDA App)
- Weight: Under 95 kg (dry)
Smart Performance Management
The VIDA App integration allows riders to fine-tune torque response, suspension dynamics, and regenerative braking for different terrains. Real-time telemetry provides data on temperature, power delivery, and battery health, ensuring consistent performance across demanding conditions.
Rider Experience
The MX7’s ergonomics are designed for dynamic control featuring long-travel suspension, grippy off-road tires, and high ground clearance for competitive off-roading. The result is a machine that’s lightweight, responsive, and trail-tuned for pure electric adventure.
Sustainability and Manufacturing Precision
Hero’s VIDA brand is engineered around eco-responsibility and manufacturing excellence. Both the Concept Ubex and DIRT.E Series are built in Hero’s Green Manufacturing Facilities that emphasize renewable energy use, recyclable materials, and closed-loop production systems.
- Energy-Efficient Assembly: Utilizes solar-powered production lines.
- Battery Recycling Program: Ensures sustainable disposal and reprocessing.
- Lightweight Components: Reduce total carbon emissions across lifecycle.
Every VIDA vehicle is not just an electric product it is a sustainable ecosystem in motion.
Connected Intelligence: VIDA App Ecosystem
All VIDA EVs from the K3 to the VxZ are integrated into the VIDA Connected Platform, enabling remote diagnostics, performance analytics, and safety controls.
Features include:
- Live ride telemetry
- Remote battery status and temperature monitoring
- Speed and mode customization
- Geo-fencing and parental control (K3)
- Over-the-air firmware updates
This app-based infrastructure represents Hero’s digital evolution into a data-driven mobility brand.
Electrifying the Future, the Hero Way
Hero MotoCorp’s VIDA brand stands as a symbol of innovation, inclusivity, and intent. With the Concept Ubex, Project VxZ, and the DIRT.E off-road lineup, VIDA is shaping an ecosystem that fuses engineering precision, sustainable energy, and digital intelligence.
From urban explorers to young trailblazers, VIDA is defining the next era of electric performance crafted in India, built for the world.
Pre-bookings for VIDA DIRT.E K3 and MX7 are open, signaling the start of a new adventure in global electric mobility.
Official website – https://www.vidaworld.com/