Imagine planning a holiday in France and having no idea what clothes to pack. Instead of opening multiple shopping apps, you can simply ask Siri, “Show me outfits for an upcoming vacation in France.”

That is the kind of experience Glance is bringing to iPhone and iPad with Siri AI on iOS 27.

Glance, the AI shopping assistant backed by InMobi, has introduced a personal shopping experience for Apple users. The app works with the new Siri AI, powered by the latest generation of Apple Intelligence.

The goal is to make shopping much easier. Rather than searching through several apps, browser tabs and saved screenshots, you can simply tell Siri what you are looking for and let Glance suggest suitable products.

What Is the Glance App?

Many Android users in India may already know Glance from their phone’s lock screen. The company has now expanded its focus and is positioning Glance as an AI-powered personal shopping assistant.

It uses generative AI to understand your preferences and recommend products that may suit your style.

Glance is operated by Glance InMobi Pte. Ltd., a subsidiary of Indian technology company InMobi. The company is backed by Mithril Capital, Google and Jio Platforms.

Its AI shopping platform is already available on around 60 million devices through distribution partnerships, mainly in the US.

With iOS 27, the Glance app gets a new voice-based way to access its shopping features directly through Siri AI.

glance ai shopping assistant iphone
glance ai shopping assistant iphone

How Glance Works With Siri AI

The integration uses a Siri AI feature called systemwide app actions.

In simple terms, this allows Siri to perform certain tasks inside supported third-party apps without requiring you to manually open the app and tap through menus.

When you ask Siri to use Glance, shopping suggestions can appear directly inside the Siri interface.

For example, you could say:

  • “Siri, show me some red shoes for a marathon”
  • “Siri, show me outfits for an upcoming vacation in France”

Glance then provides shoppable product recommendations. Each suggestion can take you to a product that you can purchase.

The AI can also explain why a particular product may be suitable for you based on your preferences and previous interactions with Glance.

Three Ways to Start Glance With Siri

MethodHow it works
VoiceSay “Siri” and describe what you are looking for
Side buttonPress and hold the iPhone side button to open Siri
Dynamic IslandSwipe down from the Dynamic Island to begin a typed or voice conversation

The Dynamic Island is the pill-shaped area at the top of newer iPhones used for live activities and alerts.

With iOS 27, users can swipe down from the Dynamic Island to open a Siri conversation and receive more detailed answers.

What Is Agentic Shopping?

You may start hearing the term agentic shopping more often.

An AI agent does more than simply answer questions. It can understand what you want and help take the next step.

In online shopping, this could mean understanding your requirement, finding suitable products and helping you move closer to making a purchase.

Naveen Tewari, Founder and CEO of InMobi and Glance, said the future of commerce is moving away from traditional search towards agentic shopping, where AI understands what someone wants and helps them act on it immediately.

He also said that bringing Glance to Apple devices moves the company closer to offering everyone a personal shopper whenever they need inspiration.

A simple way to understand this is to compare it with a regular search.

Instead of searching for “red running shoes” and going through hundreds of listings, you could ask an AI assistant that already understands your size, budget and preferred brands to suggest a few suitable options.

On-Device Virtual Try-On Using Apple Core AI

One of the more interesting features is virtual try-on.

Glance uses Apple’s Core AI framework to create virtual try-on images directly on the iPhone.

Because the processing happens on the device itself instead of a remote server, Glance says users get several benefits.

BenefitWhat it means
Works offlineYou can generate virtual looks even without an internet connection
Unlimited generationsThere is no daily limit on the number of outfits you can try
Privacy and speedYour photos stay on the device and results can appear faster

Glance has started rolling out the feature, with availability expected to expand to all eligible devices later this year.

Liquid Glass Design on iPhone and iPad

The Glance app has also been redesigned around Apple’s Liquid Glass design language.

Liquid Glass uses transparent and glass-like visual layers that react to the content behind them. This gives buttons, menus and other interface elements a more fluid appearance.

For Glance users, the idea is to offer a similar experience across both iPhone and iPad.

You could start browsing products on your iPhone while travelling and continue later on an iPad without the experience feeling completely different.

Siri AI Supported Devices: Which iPhones and iPads Can Use It?

Although iOS 27 supports several iPhones, Siri AI requires newer Apple hardware.

Siri AI works on the iPhone 15 Pro and newer supported models, as well as iPads powered by an M1 chip or later.

Device familySiri AI support
iPhone 15 Pro and 15 Pro MaxYes
iPhone 16 seriesYes
iPhone 17 seriesYes
iPhone 18 Pro seriesYes
iPhone 15, iPhone 14 and olderiOS 27 only, no Siri AI
iPad with M1 chip or newerYes

In India, Siri AI is currently rolling out in English.

Users can set Siri to English (India) or English (US) to access supported features.

Hindi support has not been announced yet. Some users may also see a waitlist before Siri AI becomes available on their device.

Best iPhones and iPads for Glance With Siri AI

If your current Apple device does not support Siri AI, these are some options that can provide the complete Glance experience.

DeviceWhy it fitsLink
iPhone 17 ProPowerful hardware suited for on-device AI and virtual try-onCheck price on Amazon
iPhone 17Full Siri AI support at a lower price than the Pro modelSee latest deals
iPhone 16Supports Siri AI and may be available with discountsView offers
iPad Air (M-series)Larger display makes browsing outfits easierExplore iPad Air options
iPad ProApple’s most powerful iPad option for Apple IntelligenceFind the best price

You can also check the iPhone collection.

And if Glance’s marathon example has made you start looking for shoes, you can also check red running shoes for race day.

Glance Siri AI Integration: Key Highlights

FeatureDetails
PlatformiPhone and iPad
SoftwareiOS 27 with Siri AI
Ways to accessVoice, side button and Dynamic Island swipe
Core technologySiri AI app actions and next-generation Apple Intelligence
Virtual try-onRuns on-device using Apple Core AI and can work offline
DesignLiquid Glass interface
Try-on rolloutExpanding to eligible devices later this year
Glance reachAround 60 million devices globally

What This Means for Shopping on iPhone

Shopping on a smartphone normally involves plenty of searching, filtering, comparing and saving screenshots.

Glance with Siri AI wants to reduce those steps.

Instead of searching for a specific product, you can describe what you need, the occasion or even the style you have in mind. Glance can then suggest products based on your preferences.

The integration also gives us an idea of how Siri AI could work with more third-party apps in the future.

With systemwide app actions, Siri can become a simple entry point for different services instead of requiring users to open every app separately.

Shopping apps are one obvious example, but similar integrations could eventually become useful for travel, food and other services.

For users in India, two things are worth keeping in mind. Siri AI currently works in English, and Glance’s offline virtual try on is still being rolled out.

If you already have an iPhone 15 Pro or a newer supported model, you can update to iOS 27 and try Glance the next time you are looking for an outfit or shopping idea.