OPPO Find X10 Series is heading to India on 22 October 2026, and OPPO is using cricket to build excitement. Its new “There’s Always More to Find” campaign brings together Harsha Bhogle, match-day creator content and a Sony LIV sponsorship. The focus is on the moments around the match, with the upcoming phones’ cameras doing the storytelling.
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OPPO Find X10 Series India Launch Date
The India launch is set for 22 October. OPPO’s campaign announcement names two models: Find X10 Pro Max and Find X10. The brand is highlighting a camera system co-developed with Hasselblad and backed by the LUMO Image Engine.
The campaign connects three parts of the cricket experience: short films, stadium activity and streaming coverage. It also follows OPPO’s “Make Your Moment” brand theme. For the software side, see our coverage of the Find X10 Series and ColorOS 17 India debut.
Harsha Bhogle Films Put Cameras in Focus
Harsha Bhogle features in three 20-second films. Each looks at a funny or unexpected incident around a cricket match and uses a camera feature to explain what happened.
In the first story, identical twins compete for the same crowd catch. Harsha uses 4K 120 fps Dolby Vision video to slow down the action and work out who reached the ball first. Another film uses 40X zoom with the OPPO Hasselblad Teleconverter to reveal a puppy near the boundary, explaining why a fielder has stepped away from play.
The third story centres on a sleeping spectator. An image from the advertised 200MP triple-camera system lets Harsha zoom in to spot the fan while popcorn flies around him. These are the capabilities highlighted in the campaign; the announcement does not give a model-by-model camera specification sheet.
OPPO has shared the first campaign film on Instagram. The other two are planned as part of the rollout.
India vs West Indies Stadium Campaign
The stadium campaign spans the five-match India vs West Indies T20I series. After the OPPO F35 Series featured in Lucknow, Ranchi and Indore, the Find X10 Series takes the spotlight in Hyderabad on 14 October and Bengaluru on 17 October.
OPPO’s plan combines in-stadium branding with connected TV and mobile viewing placements. Around 10 content creators across the two venues will use the phones to capture the crowd, atmosphere and spontaneous moments between deliveries.
Sony LIV Partnership for New Zealand Tour
From 22 October, OPPO is set to become a co-powered sponsor on Sony LIV for India’s tour of New Zealand. The announced partnership covers 10 matches: five T20Is followed by five ODIs.
Along with branding, video promos and social promotions, OPPO will have exclusive ownership of Sony LIV’s “Super 6 Moments” feature across mobile and connected TV. The first T20I is scheduled for the same day as the Find X10 Series India launch.
What to Expect on 22 October
For buyers, the key date is 22 October 2026. This campaign gives an early look at OPPO’s imaging pitch, but does not announce India pricing, sale dates or the full specifications of each model. Those details will matter when comparing the new phones.
Meanwhile, readers looking at related OPPO devices can browse OPPO Enco Air5 and OPPO Reno16 on Amazon India.