Mi India to increase presence in offline segment

Mi India has partnered with Innocomm and Just Buy live to increase their presence in the offline market. With this partnership Xiaomi Mi India will be able to get their devices to more than 5000 offline outlets.

For now the Mi India devices are only available online and in some selected limited offline stores. Innocomm is Foxconn’s subsidiary distributer focusing on direct to retail model for distribution.  Just Buy Live enables shopkeepers, corporate, retailers to purchase directly via their eCommerce platform.

According to Manu Kumar Jain (India Head Xiaomi) – Xiaomi Mi is a e-commerce company and by partnering with Innocomm and Just Buy Live their strategic alliance will strengthen Mi’s presence across India.

Mi offline presence

Mi devices will be easily available at more than 5000 offline outlets, a boon for offline customers who can now experience the product before buying it, that too instantly and easily. Mi devices that will be sold offline will carry the same price tag, i.e. the same available online.

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