At an event in China, the well known Letv Company unveiled a new name and logo that will from now on be Letv’s global identity. Letv will now be called LeEco. It is a new name with a new logo. Letv has already entered the Indian markets on 5th Jan they will soon (on 20th) launch the Le Smartphones that we have already talked about under the new brand LeEco.
LeEco is better as the Letv brand was bit confusing because of the tv word in it. In fact that is also the primary reason why the company decided to replace it with Eco.
Letv is very popular brand in China – they started off as a video website in 2004.
The new 4 strokes logo represents Content, Platform, Device and Application – the entire ecosystem.
So don’t be surprised when you find out that LeEco smartphones were launched instead of LeTv.
Watch out for the Letv, now LeEco, unveiling their smartphones for the first time in India on 20th January 2016.
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11 Comments on "LeEco is Letv’s new Global identity"
Flipkart posted a photo in fb which confirms that LeEco will be partnering with flipkart for selling its superphones.
Do you have the list of service centers of letv in India ?
They should have chosen a better name. Many Chinese brands have ugly names but great hardwares.
Pronounciation is Lico of LeEco.. Letv has clear Pronounciation…
Hi Gogi, you have typed 5th Jan instead of 20th Jan.
They announced some other devices on 5th, 2nd event is on 20th.
LeEco phones teased by flipkart on their fb page…looks like superfones are flipkart exclusive..
look at this
https://www.facebook.com/flipkart/photos/a.397237208558.175559.102988293558/10153839340708559/?type=3&theater
Reason to delay the launch of Super-phones.
Yes. It was very confusing name.
Now the new name sounds good. 🙂
Good move!
Letv named it in fb.