iVOOMi will soon launch their sub brand called Innelo, powered by iVOOMi. Companies create sub brands to cater to diversified needs for the audience. iVOOMi officially revealed the name Innelo and also tweeted about it.
The mention of ‘17 years of Legacy’ suggests that Innelo could be the sub-brand of iVOOMi’s parent company –Suntex. The company’s strength and expertise lies in developing OEM & ODM complete products. It can be speculated that with a new brand, iVOOMi might have a different set of target audience to cater to.
Going by Innelo’s global legacy, will the brand continue to offer its Accessories in India or will it also explore the Smartphone market which is likely to grow in double-digits this year? Another interesting question that entices us is whether the brand will tie-up with an e-commerce giant to be its exclusive online partner or will it launch the products on its own Indian portal? Besides, will the company adopt an online-only channel like it did for iVOOMi or will it be available both online & offline?