Renowned Indian couturier Gaurav Gupta has collaborated with MG SELECT to present a sculptural reinterpretation of the MG Cyberster, the world’s fastest MG roadster. Unveiled on January 17, 2026, at the launch of Gupta’s first menswear flagship store at DLF Emporio, this collaboration represents a rare moment where fashion, art, and automotive performance converge with purpose and clarity.
This unveiling goes beyond a design exercise. It signals a shift in how performance cars can exist within a broader cultural and artistic narrative, positioning the automobile as an expressive object rather than a purely mechanical one.
Table of contents
- MG Cyberster: A Performance Icon Reimagined
- A Six-Month Creative Journey Rooted in Art and Motion
- Couture Craftsmanship Meets Automotive Precision
- Brocade Patchwork and Zari: Reinterpreting Indian Heritage
- The Serpent Infinity Motif: Symbolism in Motion
- Purposeful Design Across Every Curve
- A Landmark Launch at DLF Emporio, New Delhi
- MG SELECT’s Vision of Automotive Lifestyle
- Redefining Luxury Through Cross-Disciplinary Collaboration
- The Future of Automotive Art in India
- A Statement That Transcends Categories
MG Cyberster: A Performance Icon Reimagined
At the core of this collaboration is the MG Cyberster, an all-electric convertible sports car capable of accelerating from 0 to 100 kmph in just 3.2 seconds. Known for its aggressive stance, open-top silhouette, and futuristic proportions, the Cyberster already embodies speed and emotional freedom.
Gaurav Gupta’s interpretation builds upon these attributes, transforming the vehicle into a moving sculpture. The car’s low profile and flowing lines echo the designer’s signature aesthetic fluid, dramatic, and form-driven creating a seamless dialogue between couture philosophy and automotive design.
A Six-Month Creative Journey Rooted in Art and Motion
The sculptural interpretation of the MG Cyberster was conceptualised over six months, guided by a creative philosophy that treats the automobile as an artistic form. Inspired by Art Nouveau, the design interprets speed through organic movement rather than sharp aggression. Curves flow uninterrupted, translating motion into a visual language that feels alive even at rest.
Elements of surrealism and human anatomy influence the contours, allowing the car to mirror natural forms. This approach reframes the Cyberster as a kinetic artwork an object designed to evoke emotion, not just admiration.
Couture Craftsmanship Meets Automotive Precision
A bespoke car artwork brings Gaurav Gupta’s visual identity onto the Cyberster’s body. Organic sculptural forms and subtle tonal gradients move fluidly across the surface, reinforcing continuity and rhythm. The execution reflects couture discipline while respecting the precision demanded by automotive engineering.
The interpretation avoids excess. Every line, surface, and transition serves a defined purpose, ensuring that artistic expression enhances rather than disrupts the vehicle’s aerodynamic and performance characteristics.
Brocade Patchwork and Zari: Reinterpreting Indian Heritage
One of the most striking elements of this collaboration is the use of brocade patchwork accented with zari embroidery. These details draw from ancient Indian textile traditions, reimagined for a contemporary automotive context. Heritage craftsmanship is translated into modern form, demonstrating how traditional techniques can evolve alongside advanced engineering.
This fusion highlights a deeper narrative where legacy craft is not preserved as nostalgia but adapted as a living, evolving language within modern design.
The Serpent Infinity Motif: Symbolism in Motion
Further elevating the sculptural concept is a custom embroidered hood featuring the Serpent Infinity motif, a recurring symbol in Gaurav Gupta’s design universe. First introduced at the designer’s Paris showcase Aarohanam, the motif has since become a defining house code.
The coiled serpent symbolises Kundalini energy, continuity, and infinite transformation. On the MG Cyberster, this motif takes on new meaning, representing electric power, constant motion, and the future of mobility. As the car moves, the symbolism becomes dynamic energy translated into form.
Purposeful Design Across Every Curve
Each surface of the sculptural Cyberster has been designed with intention. Curves are not decorative; they guide the eye, emphasise motion, and enhance visual balance. The result is a harmonious blend of artistic expression and functional design, proving that performance-led vehicles can also serve as cultural artifacts.
This philosophy aligns closely with modern luxury sensibilities, where meaning and storytelling carry as much value as speed and specifications.
A Landmark Launch at DLF Emporio, New Delhi
The unveiling at DLF Emporio marks a significant moment not only for the collaboration but also for Gaurav Gupta’s brand journey. The launch coincided with the opening of his first menswear flagship store, reinforcing the designer’s expansion into new creative territories.
Positioning the MG Cyberster within this setting elevated the car beyond an automotive reveal, framing it as part of a luxury lifestyle ecosystem that includes fashion, art, and cultural expression.
MG SELECT’s Vision of Automotive Lifestyle
MG SELECT continues to position itself as a bridge between automotive engineering and contemporary culture. Speaking on the collaboration, Milind Shah, Interim Head – MG SELECT, JSW MG Motor India, highlighted the brand’s intent to create moments where performance-driven design intersects naturally with fashion, art, and lifestyle.
The MG Cyberster, a modern reinterpretation of the iconic roadster, becomes a canvas to express emotion, materiality, and design philosophy beyond the conventional automotive space.
Redefining Luxury Through Cross-Disciplinary Collaboration
This collaboration sets a new benchmark for cross-disciplinary luxury partnerships. It demonstrates how fashion and automotive brands can collaborate without diluting their identities. Instead, both worlds are amplified MG’s engineering excellence gains cultural depth, while Gaurav Gupta’s couture language finds a bold new medium.
Such projects redefine how luxury is perceived in India, moving beyond product-centric narratives toward experiences rooted in creativity and storytelling.
The Future of Automotive Art in India
As electric vehicles unlock new possibilities in form and proportion, collaborations like this point toward a future where cars participate actively in artistic and cultural conversations. The sculptural MG Cyberster illustrates how speed, sustainability, heritage, and symbolism can coexist within a single design narrative.
This interpretation positions the automobile not just as a machine, but as a living, moving artwork.
A Statement That Transcends Categories
The sculptural MG Cyberster stands as a defining symbol of modern luxury where performance meets poetry, and engineering meets emotion. It reflects a future where design is not limited by category, and where innovation is driven as much by culture as by technology.