Audio Technical announced new products in India and also announced appointment of KEI Hi-Fi their consumer category product distributer in India. The company has rolled out series of high quality headphones and earphones, that comes with premium price tag.


This headphone comes with 40mm drivers and to minimize distortion the circuit board is mounted on the top. This headphone is flexible, light weight, fold-able and comes with memory foam ear pads. ATH-AR3BT makes use of Bluetooth 4.1 and also comes with NFC for easy pairing. The build in battery as per the company gives up over 24 hours of usage (up to 30 hours). It’s price in India is Rs. 13,990.


This is another premium headphones that is using Aluminium housing and using exclusive deep metallic navy finish with deluxe gold accents (limited edition). ATH-MSR7SE is using 45mm true motion drivers and comes with oxygen free copper 1.2 metre cable. The price has not yet been revealed it will be announced in November.

ath anc40bt ath anc50is ath anc70 ATH ADX5000 ATH MSR7SE


This headphones comes with 58mm driver, also a premium flagship model. This headphone also comes with Oxygen free copper cable and will hit the stores in December, the price will be  announced then.


This headphone come with built in mic. The company also mentioned that this headphone provides up to 90% noise cancellation and has controllers are built into the ear cups. This one on a full charge can last for up to 40 hours.


This is another BT headphone with in-ear headphones with 90 percent noise cancellation capabilities. This BT headphone comes with 1.2m cable in case the battery runs out you can plug the cable and still use it. ATH-ANC40BT is using 40mm drivers.

By Sunil V