ASUS, the globally renowned technology giant, has once again set a new standard in consumer technology accessibility. By launching a new partnership with Swiggy Instamart, India’s leading quick commerce platform, ASUS brings its acclaimed lineup of consumer notebooks and gaming laptops directly to the doorsteps of customers in metro cities all within minutes. This groundbreaking collaboration is not just a testament to ASUS’s relentless drive for innovation but also a direct response to the modern Indian consumer’s demand for instant gratification, convenience, and cutting-edge technology.
Table of contents
- A Revolutionary Move: Laptops Delivered in Minutes
- Expanding the Electronics Category: From Accessories to Laptops
- Unmatched Reach Across India’s Leading Cities
- Exclusive ASUS Models Available on Swiggy Instamart
- Delivering Innovation: The ASUS Approach to Quick Commerce
- Customer-Centric Philosophy: Fast, Reliable, and Effortless Shopping
- Expert Insights: Commitment to Evolving Consumer Lifestyles
- Why Quick Commerce is the Future of Tech Retail
- Setting a New Benchmark for Accessibility in Tech
- The Future is Instant: A Blueprint for the Next Wave of Tech Retail
A Revolutionary Move: Laptops Delivered in Minutes
In a bold move that redefines how technology is purchased and experienced in India, ASUS has rolled out its latest initiative to sell premium laptops through the Swiggy Instamart platform. With the click of a button, customers in Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata can now receive high-performance ASUS laptops at record speeds. This development bridges the gap between tech desire and tech delivery, transforming how urban Indians access new devices for work, study, or gaming.
Expanding the Electronics Category: From Accessories to Laptops
In late 2024, ASUS made headlines by introducing its popular accessories on quick commerce platforms. Riding on the immense success and positive consumer response, ASUS now extends its product range to include notebooks and gaming laptops on Swiggy Instamart. This expansion marks a significant leap in ASUS’s digital-first retail strategy and cements its status as a pioneer in electronics quick commerce.
Unmatched Reach Across India’s Leading Cities
ASUS’s collaboration with Swiggy Instamart is laser-focused on the rapidly growing demand for quick delivery in urban India. With metropolitan cities becoming hubs of digital lifestyle and remote work, the need for instant access to premium devices has never been greater. ASUS laptops are now available for instant purchase and delivery in Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata enabling millions of consumers to upgrade their productivity or gaming setup without stepping out of their homes.
Exclusive ASUS Models Available on Swiggy Instamart
Consumer Notebooks
ASUS Vivobook Go 15
- Processor: AMD Ryzen 3 Quad Core 7320U
- Memory: 8 GB RAM
- Storage: 512 GB SSD
- Display: 15.6-inch Thin and Light (Mixed Black)
- Operating System: Windows 11 Home
- Weight: 1.63 kg
- Office Suite: MS Office included
- Price: INR 33,990
The Vivobook Go 15 is engineered for versatility and daily performance, making it perfect for students, professionals, and home users seeking reliability with style.
ASUS Vivobook 15
- Processor: Intel Core i5 13th Gen 1334U
- Memory: 8 GB RAM
- Storage: 512 GB SSD
- Display: 15.6-inch Thin and Light (Cool Silver)
- Operating System: Windows 11 Home
- Weight: 1.7 kg
- Office Suite: MS Office included
- Price: INR 50,990
The Vivobook 15 is tailored for power users who need a robust machine for multitasking, creative work, and business applications.
Gaming Laptops
ASUS TUF Gaming F16
- Processor: Intel Core i5
- Graphics: RTX 3050A, 4GB
- Memory: 16 GB DDR4
- Storage: 512 GB PCIe® 4.0 NVMe™ M.2 SSD
- Display: 16-inch FHD+ (1920 x 1200, WUXGA), 144Hz, 16:10 aspect ratio
- Keyboard: Backlit Chiclet Keyboard with 1-Zone RGB & Copilot key
- Battery: 56WHrs, 4-cell Li-ion
- Operating System: Windows 11 Home
- Office Suite: Office Home 2024 & M365 Basic (1 Year)
- Security: McAfee® 1 Year
- Color: Mecha Gray
- Price: INR 74,990
The TUF Gaming F16 is engineered for next-level gaming and creative power, offering immersive graphics, ultra-fast refresh rates, and military-grade durability for gamers and creators.
Delivering Innovation: The ASUS Approach to Quick Commerce
ASUS’s latest venture marks a radical shift in how premium technology is bought and delivered. By making laptops available on a quick commerce platform known primarily for groceries and daily essentials, ASUS is building a new category for the future of retail a move that’s set to inspire the tech industry at large.
Quick commerce has seen explosive growth, with more than 30% of urban tech shoppers in India now choosing this mode for their technology purchases. ASUS’s collaboration with Swiggy Instamart addresses this shift in consumer preference, delivering a seamless, frictionless buying experience for busy professionals, students, remote workers, and gamers alike.
Customer-Centric Philosophy: Fast, Reliable, and Effortless Shopping
With instant delivery, ASUS and Swiggy Instamart remove the barriers of traditional retail, allowing customers to order a high-end laptop for work or entertainment and have it delivered within minutes. This unprecedented convenience is changing how consumers perceive and purchase technology, particularly in fast-paced urban centers where time is of the essence.
Expert Insights: Commitment to Evolving Consumer Lifestyles
Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India, shared,
“At ASUS, we’re committed to innovating in alignment with evolving consumer lifestyles, and our association with Swiggy Instamart reflects that vision. We recognize that in today’s fast-paced world, consumers are keen on fast-paced deliveries as well. By teaming up with Swiggy Instamart and tapping into its extensive network across India’s towns and cities, we’re ensuring that ASUS laptops reach users instantly. Whether it’s for work, gaming, or everyday productivity, our cutting-edge laptops are now just a few taps away, delivered with exceptional speed and reliability.”
Why Quick Commerce is the Future of Tech Retail
- Instant Gratification: Consumers no longer have to wait days for laptop delivery; ASUS and Swiggy Instamart make powerful devices available in under an hour.
- Digital Transformation: The partnership bridges the gap between online tech desire and real-world ownership, accelerating the digital transformation of urban India.
- Enhanced Visibility: ASUS’s presence on Swiggy Instamart increases brand visibility among new-age buyers and tech enthusiasts, making it the go-to choice for instant laptop delivery.
- Wide Product Selection: From budget notebooks to performance-driven gaming laptops, the platform caters to a broad spectrum of users.
- Trusted Shopping Experience: Customers benefit from Swiggy Instamart’s trusted delivery ecosystem and ASUS’s proven legacy of innovation.
Setting a New Benchmark for Accessibility in Tech
The strategic alliance between ASUS and Swiggy Instamart not only makes laptops more accessible than ever but also signals a new chapter in India’s technology retail landscape. With the increasing demand for speed, accessibility, and premium technology, ASUS is empowering users to seamlessly upgrade, work, play, and create in an on-demand economy.
The Future is Instant: A Blueprint for the Next Wave of Tech Retail
By boldly entering the quick commerce space, ASUS is shaping the future of electronics delivery in India. This pioneering move is likely to set a precedent, encouraging other tech brands to rethink their distribution models and create more agile, consumer-focused experiences.