Samsung is taking its foldable phone story to some of the most famous locations in the world. Starting September 8, 2026, the company is showcasing its Galaxy Z8 series on huge digital screens at places such as Times Square in New York, Piccadilly Circus in London and Shibuya Station in Tokyo.
The campaign is called “Welcome to Foldables” and celebrates eight generations of Samsung foldable smartphones.
This is not a new phone launch. The Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 are already available in India. Instead, Samsung is using the campaign to highlight its long journey in the foldable phone market.
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What Is Samsung’s “Welcome to Foldables” Campaign?
Samsung’s new campaign is a global digital outdoor advertising campaign.
Instead of promoting the phones only through television, websites or social media, Samsung is displaying large visuals on screens placed at major public locations around the world.
The timing is important because Samsung launched its first Galaxy Fold in 2019. Since then, the company has released several generations of foldable smartphones.
With this campaign, Samsung wants to remind buyers that it has been developing foldable phones for many years while more brands are now entering the same segment.
Samsung says the Galaxy Z Fold8 series is currently available across 106 markets worldwide.
Locations Where Samsung Is Running the Campaign
The advertisements can be seen at some of the busiest locations in the world.
| City | Location |
|---|---|
| New York | Times Square |
| London | Piccadilly Circus and Outernet |
| Tokyo | Shibuya Station |
| Seoul | COEX K-POP LIVE |
| Seoul | KT Square |
Samsung has also chosen two major locations in Seoul, its home market.
These large public displays give the company plenty of visibility while also strengthening its message that foldable phones are becoming a mainstream smartphone category.
Samsung Is Focusing on Three Main Messages
The campaign highlights three areas Samsung believes are important for foldable phone buyers: thin design, lower weight and better durability.
These are also some of the biggest concerns people have had about foldable smartphones over the years.
The Galaxy Z Fold8 comes with a slimmer body and a wider 10:16 cover display. The wider outer screen is designed to make everyday activities such as browsing, messaging and scrolling feel more natural.
Samsung also introduced the Galaxy Z Fold8 Ultra for buyers who want a larger premium foldable with more powerful camera hardware.
The arrival of the Ultra model also changes Samsung’s Fold strategy. Instead of offering only one flagship book-style foldable, buyers now have two different options.
Samsung’s Foldable Journey From 2019 to 2026
Samsung’s foldable smartphone story started with the original Galaxy Fold and has continued through several generations.
| Year | Major Development |
|---|---|
| 2019 | Samsung launches the original Galaxy Fold |
| 2020 | Galaxy Z Flip introduces the clamshell foldable design |
| 2021 to 2024 | Galaxy Z Fold and Flip series continue improving |
| 2025 | Galaxy Z Fold7 and Flip7 focus on thinner design and durability |
| 2026 | Galaxy Z Fold8, Fold8 Ultra and Flip8 arrive |
The biggest change in 2026 is the introduction of two different Fold models.
Samsung now has the regular Galaxy Z Fold8 along with the more premium Galaxy Z Fold8 Ultra.
Samsung Galaxy Z Fold8 Price in India
The complete Galaxy Z8 lineup is already available in India through Samsung stores, offline retailers and online shopping platforms.
| Model | Starting Price |
|---|---|
| Galaxy Z Flip8 | Rs 1,24,999 |
| Galaxy Z Fold8 | Rs 1,79,999 |
| Galaxy Z Fold8 Ultra | Rs 1,99,999 |
Higher storage versions are more expensive.
The Galaxy Z Fold8 can go up to around Rs 2,39,999, while the Galaxy Z Fold8 Ultra can reach around Rs 2,59,999 depending on the configuration.
Buyers should also check current bank discounts and promotional offers before purchasing, as foldable phone prices can change during sales.
Why This Campaign Is Interesting
A large advertising campaign may not change how the phones work, but it shows how seriously Samsung is taking the foldable market.
Competition in this segment has increased, with more smartphone companies launching thinner and lighter foldable devices.
That competition could eventually benefit buyers through better hardware, stronger software support and more competitive pricing.
Samsung’s decision to heavily promote both the Galaxy Z Fold8 and Fold8 Ultra also suggests that the company is confident about offering two different premium Fold models.
Where to Check the Galaxy Z8 Series
You can check the Galaxy Z Fold8 through Samsung’s foldable lineup on Amazon.
The Galaxy Z Fold8 Ultra can be checked at this listing.
For the smaller clamshell model, you can check the Galaxy Z Flip8 through this search.
You can also explore more foldable phone options below.