In a landmark move redefining feature phones, itel has officially launched the Super Guru 4G Max, India’s first AI-enabled feature phone, merging the simplicity of keypad devices with the power of artificial intelligence. Priced attractively at ₹2,099, this innovative device empowers millions across India by offering smart functionality without the need to transition to a full-fledged smartphone.
Table of contents
- A Revolution in Feature Phones with AI Integration
- Largest-in-Class 3-Inch Display: Big, Bold, and Bright
- Multilingual King Voice Support and Accessibility
- Power-Packed with 2000mAh Battery & Type-C Charging
- Smart Yet Tough: Premium Build with PMMC Back Design
- Unlocked 4G Connectivity with Dual SIM Support
- Simple Camera, Smart Utility
- Practical Features Designed for the Real World
- Warranty & Peace of Mind: Free Replacement Policy
- Why AI in a Feature Phone is a Game-Changer
- Statement from itel Leadership
- Availability & Pricing
- About itel: Pioneering Accessible Technology
- Final Verdict: itel Super Guru 4G Max is a Smart Step Forward
A Revolution in Feature Phones with AI Integration
The itel Super Guru 4G Max is not just another feature phone it’s a technological leap forward for users who still cherish the tactile feel of physical keypads but also desire the advantages of modern AI. It becomes the first device in the Indian feature phone category to introduce a built-in AI voice assistant that understands Hindi and English, allowing users to:

- Make calls with voice commands
- Send and read SMS messages
- Set alarms and reminders
- Play music, videos, or FM radio
- Open the camera instantly
This intuitive voice interface bridges the digital divide for millions, especially first-time users and senior citizens.
Largest-in-Class 3-Inch Display: Big, Bold, and Bright

One of the standout features of the Super Guru 4G Max is its industry-first 3-inch display the largest screen ever seen in a feature phone in India. The larger visual real estate enhances the user experience significantly, making it easier to:
- Consume multimedia content
- Read messages with clarity
- Navigate the interface with ease
This makes the device particularly attractive for first-time digital users and older demographics who prefer larger fonts and buttons.
Multilingual King Voice Support and Accessibility
To further improve accessibility, the Super Guru 4G Max integrates King Voice, a text-to-speech engine that reads out messages in both Hindi and English, enabling:
- Hands-free usage
- Accessibility for visually impaired users
- Comfortable use while multitasking
Additionally, the device supports 13 Indian languages, reinforcing itel’s commitment to inclusivity and ensuring the device feels familiar no matter where you live in India.

Power-Packed with 2000mAh Battery & Type-C Charging
Feature phones are expected to last long and itel delivers with a 2000mAh battery that easily lasts through the day, even with regular usage. The inclusion of a Type-C charging port is a rare and welcome addition in this segment, providing:
- Faster, more reliable charging
- Universal compatibility
- Longer connector durability
Whether you’re using the device for calls, music, or casual browsing, battery anxiety becomes a thing of the past.
Smart Yet Tough: Premium Build with PMMC Back Design
The Super Guru 4G Max features a premium PMMC (Polycarbonate Moulded Matte Coating) back with a glass-like finish, offering:
- Elegant aesthetics
- Enhanced grip
- Long-lasting durability
Available in three stylish colours Black, Champagne Gold, and Blue this device is equally focused on looks and longevity.
Unlocked 4G Connectivity with Dual SIM Support
itel makes no compromises when it comes to connectivity. The Super Guru 4G Max offers:
- Dual 4G SIM slots
- Support for all major Indian networks, including Band 28 for BSNL 4G
- Stable Bluetooth connectivity
Whether you’re in a metro city or a rural village, the device ensures a strong, uninterrupted network experience.
Simple Camera, Smart Utility
The Super Guru 4G Max sports a VGA camera with flash, catering to basic photography needs like:
- Capturing quick moments
- Scanning QR codes
- Sharing via Bluetooth
While it’s not meant for professional-grade photography, it remains an essential feature for the utility-first audience.
Practical Features Designed for the Real World
From everyday tasks to occasional entertainment, this phone is built to deliver. Highlights include:
- Support for watching news on 4G
- FM Radio with AI voice control
- Expandable contact list for up to 2,000 entries
- Vibration mode, torch, and more
Everything you need is neatly packed into a familiar, user-friendly design.
Warranty & Peace of Mind: Free Replacement Policy
itel stands strong behind its promise of reliability. The Super Guru 4G Max comes with:
- 13-month warranty
- 111-day no-questions-asked free replacement guarantee
This commitment ensures complete peace of mind for new and returning customers alike.
Why AI in a Feature Phone is a Game-Changer
By introducing AI-powered voice assistance, itel addresses a huge market of users who:
- Do not wish to switch to smartphones
- Want smart features without complexity
- Need assistance with daily digital tasks
This move democratizes technology and makes smart utility accessible for all especially users who are elderly, semi-literate, or simply prefer keypads.
Statement from itel Leadership
“This device allows users to stay connected to the world of AI and digital content without stepping away from their comfort. Technology should serve people’s real needs, enrich their lives, and inspire their confidence.”
… Arijeet Talapatra, CEO, itel India
These words perfectly encapsulate the vision behind the Super Guru 4G Max.
Availability & Pricing
The itel Super Guru 4G Max is available for purchase:
- Online via leading e-commerce platforms
- Offline through retail partners across India
- At a price of just ₹2,099, making it an unbeatable value proposition
About itel: Pioneering Accessible Technology
With over 16 years in the global tech arena, itel has emerged as a leading player in affordable electronics. With a footprint across 50+ emerging markets, the brand continues to innovate in the smartphones, feature phones, TVs, accessories, and home appliances segments.
- Ranked No.1 global smartphone brand under $75
- Top feature phone brand globally
- Committed to making smart tech accessible for all
Final Verdict: itel Super Guru 4G Max is a Smart Step Forward
The itel Super Guru 4G Max isn’t just a phone it’s a statement of innovation, inclusivity, and practicality. With voice-enabled AI, large display, Type-C charging, and support for Indian languages, it perfectly meets the needs of users seeking simplicity without sacrificing intelligence.
Whether you’re gifting it to a parent, using it as a backup device, or upgrading from a basic feature phone, the Super Guru 4G Max is an intelligent and worthy investment for every Indian household.
