In the competitive world of budget smartphones, Itel has introduced a game-changer the Itel A90 Limited Edition. Marketed as a device that resembles the upcoming iPhone 17 Max, this smartphone blends premium design aesthetics with military-grade durability at an unbelievably affordable price under ₹7,000.
This article provides a complete review of the Itel A90, covering its design, durability, performance, display, software, camera, and battery life, while also highlighting why this smartphone is a must-buy for Indian users seeking value-for-money durability.
Design and Build: iPhone 17 Max Look in a Budget Phone
The Itel A90 Limited Edition is crafted to mirror the design of the iPhone 17 Max, making it stand out instantly in the budget segment. The premium matte finish, carefully placed camera module, and sleek curved edges give it a flagship appeal.
Despite being a budget device, Itel hasn’t compromised on quality. The phone comes with MIL-STD 810H certification, meaning it has undergone rigorous military-grade durability tests including drop resistance, dust protection, and water exposure tests. This makes the A90 a perfect choice for users who need a durable phone without spending a fortune.
Military-Grade Durability at Budget Pricing
Most premium smartphones boast MIL-STD 810H certification, but finding this in a sub-₹7,000 phone is exceptional. Itel has truly redefined durability standards for the budget segment.
During tests, the A90 survived multiple drop scenarios, water submersion, and even extreme cold when placed in ice, all while continuing to function normally. This durability combined with IP54 dust and splash resistance makes it one of the toughest smartphones under ₹10,000 in India.

Display: Smooth Visual Experience
The Itel A90 is equipped with a 6.6-inch HD+ display featuring a 90Hz refresh rate. While many budget phones still offer 60Hz, this refresh rate ensures smoother scrolling, gaming, and video playback.
The color reproduction is vibrant, and the screen performs well in both indoor and outdoor conditions. Considering its price, the display performance makes it ideal for YouTube, short videos, and everyday entertainment.
Performance and Software: Smooth and Optimized
Powered by the Unisoc T7 chipset, the A90 runs Android 14 with Itel’s Ivana 2.0 AI system.
This system introduces AI Voice Assistant support, enabling hands-free operations like:
- Opening the camera and taking photos.
- Providing real-time translations in Hindi and English.
- Voice-based navigation and calling.
Additionally, the phone comes with Dynamic Bar functionality a feature inspired by Apple’s Dynamic Island. This can be used for notifications, charging animations, face unlock, and call alerts, making the UI experience richer than most budget competitors.
Storage and Memory: More Than Expected
The Itel A90 Limited Edition offers 3GB or 4GB RAM options, expandable virtually up to 8GB with memory fusion technology. Combined with 64GB storage (expandable via MicroSD card), it ensures enough space for apps, photos, and videos.
This flexible RAM and storage configuration makes multitasking smoother, even in budget constraints.
Camera Performance: AI-Powered Imaging
The A90 is equipped with a 13MP AI-powered primary camera and a 5MP selfie camera.
Features include:
- Portrait Mode
- Beauty Mode
- Pro Mode for manual controls
- 1080p video recording
- Time-lapse photography
In daylight, the photos come out sharp and detailed, while AI enhancements improve skin tones and color accuracy. For casual photography, this device offers reliable results at a fraction of flagship costs.
Battery and Charging: All-Day Power
Packed with a 5000mAh battery, the Itel A90 can easily last an entire day of heavy usage. From video streaming to social media and calls, the phone maintains a strong performance.
It comes with a 5V/2A charger included in the box, which provides decent charging speeds. While not the fastest, it ensures consistent battery performance for long-term usage.
Audio and Multimedia Experience
The A90 supports DTS Sound effects and has a single loudspeaker that delivers clear and balanced audio. This is ideal for music playback, video streaming, and gaming, providing a better sound experience than most devices in this segment.

Connectivity and Extras
- Dual Nano SIM support
- Dedicated MicroSD card slot
- 3-year fluency promise (lag-free experience optimization)
- Made in India with access to 1000+ service centers nationwide
These extras ensure that the A90 is not just a budget phone, but also a reliable long-term investment.
Pricing and Availability
The Itel A90 Limited Edition starts at ₹6,399, making it one of the most affordable smartphones offering military-grade durability and iPhone-like design.
With multiple color options, 8GB extended RAM, and unique durability features, this phone offers unmatched value under ₹7,000 in India.

Final Verdict: Why Itel A90 is a Must-Buy
If you’re looking for a budget-friendly smartphone under ₹7,000 that delivers premium looks, military-grade durability, smooth performance, and useful AI features, the Itel A90 Limited Edition is the perfect choice.
For students, first-time smartphone users, or those who need a reliable secondary device, this phone offers an unbeatable combination of affordability, durability, and design. And with its iPhone 17 Max-inspired design, you’ll definitely turn heads without burning your wallet.
Key Highlights of Itel A90 Limited Edition
- iPhone 17 Max-like premium design
- Military-grade durability (MIL-STD 810H certified)
- 6.6-inch HD+ display with 90Hz refresh rate
- Dynamic Bar notifications
- 13MP AI camera + 5MP selfie shooter
- 5000mAh battery for all-day use
- Android 14 with Ivana 2.0 AI Assistant
- 3-year lag-free fluency promise
- Starting price ₹6,399 only more info – https://www.itel-life.com/products/phone/a-series/a90
