HMD has done the unthinkable returned power to the masses with two new feature phones that cost less than a meal for two at a café, yet deliver durability and performance that smartphones five times the price often fail to offer.
With the launch of the HMD 100 and HMD 101, HMD is signalling not just a product release, but a fierce and unapologetic attempt to own the under ₹1000 category, a segment that commands nearly 40% of India’s feature phone market.
Crafted for millions who still rely on dependable, uncomplicated, long-lasting communication tools, these phones are built to win volume leadership because not everyone needs AI, quad cameras, and a nervous breakdown every time the screen cracks.
Table of contents
- A New Chapter in High-Volume Mobility: Built for India, Powered by Purpose
- HMD 100: Simple, Strong, Stunning The Feature Phone Reimagined
- HMD 101: Music, Durability, and Performance in One Affordable Package
- Strategic Vision: Building Value Leadership to Command Volume Leadership
- Designed for India’s Realities: Durability, Languages & Value
- Pricing & Availability
- About HMD: Human Mobile Devices with a Human Purpose
- A Bold Step into India’s Feature Phone Future
A New Chapter in High-Volume Mobility: Built for India, Powered by Purpose
We recognise that India is not a monolith. It is a nation where cutting-edge smartphones coexist with households that depend on durable devices for calling, messaging, and essential tasks. The HMD 100 and HMD 101 have been engineered to bridge this divide designed for rural heartlands, semi-urban pockets, senior citizens, delivery staff, factory workers, and anyone who simply wants a reliable secondary device that won’t die by lunchtime.
This is not innovation for the elite. This is innovation for everyone.
HMD 100: Simple, Strong, Stunning The Feature Phone Reimagined
Sleek Design with Everyday Toughness
The HMD 100 features a clean, contemporary design that fits effortlessly in hand and pocket. It feels sturdy, confident, and ready for rough use precisely what a real-world Indian user demands. The craftsmanship is backed by a 1-year replacement guarantee, a bold statement of confidence in its build quality.
Available in Grey, Teal, and Red, the device offers not just function but personality.
Power That Lasts All Day
Powered by an 800mAh battery, the phone is optimised for calling and messaging, delivering all-day endurance even in areas where network fluctuation drains most devices faster than you can say “No signal.”
A Menu That Makes Sense
Featuring a no-nonsense, easy-to-use interface, the HMD 100 ensures that staying connected doesn’t require a tutorial. Perfect for first-time users and elders who prefer utility without complication.
All the Essentials, Thoughtfully Included
- Dual LED Torch for dark roads, power cuts, and everything in between
- Wireless FM Radio
- Phone Talker for accessibility
- 10 Indian language input support
- 23 Indian language render support
This is a phone that speaks India’s language literally.
HMD 101: Music, Durability, and Performance in One Affordable Package
If the HMD 100 is simplicity perfected, the HMD 101 adds a layer of entertainment without compromising the fundamentals.
Elegant, Robust, and Made for Everyday Life
Offered in Blue, Grey, and Teal, the HMD 101 blends elegance with durability. Lightweight yet resilient, it’s designed to withstand the bumps and drops of daily life. And yes, it too comes with a 1-year replacement guarantee, because HMD understands what “daily use” truly looks like in India.
Your Entertainment Companion
With:
- Built-in MP3 Player
- Wireless FM Radio
- Expandable microSD storage
…the HMD 101 transforms into a portable entertainment device for commuters, workers, and anyone who prefers music on-the-go without worrying about battery drain.
Performance Made for Real-World India
Tailored for seamless calling, smooth texting, and essential utilities, the HMD 101 offers:
- Dual LED Torch
- Auto Call Recording
- Phone Talker
- 10 Indian language input
- 23 Indian language render support
A device that works hard so users don’t have to.
Strategic Vision: Building Value Leadership to Command Volume Leadership
In the words of Ravi Kunwar, VP and CEO, HMD India, APAC & ANZ, the launch of these devices represents a foundational moment:
“The high-volume sub ₹1000 segment is a vital 40% of India’s feature phone market. Entering this category is crucial in our mission to serve every Indian mobile user. With the HMD 100 and 101, we strengthen our commitment to inclusive innovation and advance our leadership in value and volume. Our promise remains clear: HMD is ‘with you, for you, always.’”
This is not just product expansion. This is market transformation.
Designed for India’s Realities: Durability, Languages & Value
HMD’s renewed push into feature phones is not nostalgia it’s necessity. Nearly half of India still depends on non-smartphone devices for stable communication without distractions, high costs, or complex interfaces.
By focusing on the under-₹1000 category, HMD is acknowledging:
- India’s diverse linguistic needs
- Long working hours without charging points
- The importance of rugged build quality
- The demand for devices that just work
The HMD 100 & HMD 101 address all of these needs with simplicity, sturdiness, and affordability.
Pricing & Availability
Starting 5th December 2025, both devices will be available at ₹949, making them some of the most affordable yet high-quality feature phones in the Indian market.
You can purchase them through:
- Leading offline retail stores
- Major e-commerce platforms – amazon – https://amzn.to/3MkHV0r
- HMD.com
Affordable. Accessible. Available everywhere.
About HMD: Human Mobile Devices with a Human Purpose
At HMD, our philosophy is refreshingly simple listen first, innovate second. We serve users who value the planet, prefer digital balance over digital overload, and expect technology that respects their budget.
As Europe’s largest smartphone maker and a pioneer in repair-at-home devices, HMD continues to push boundaries with:
- A new lineup of HMD original devices
- A continued portfolio of Nokia phones
- Exciting new partnerships
The future of accessible, meaningful tech is unfolding one device at a time.
A Bold Step into India’s Feature Phone Future
The launch of the HMD 100 and HMD 101 is more than a product announcement it’s a strategic statement. A promise to India’s vast and diverse population that reliable communication doesn’t need to be expensive or complicated.
These phones deliver:
- Practicality
- Durability
- Entertainment
- Long battery life
- Language inclusivity
- Incredible affordability
. ..and they do it with the confidence of a 1-year replacement guarantee something unheard of at this price point.
India asked for dependable technology. HMD delivered it beautifully, boldly, and affordably.