Your earbuds are about to get a lot smarter. boAt Crest AI is the company’s new AI platform for its next-generation audio devices, built in partnership with Google Cloud to bring Google Gemini directly into your ears.
Announced on August 27, 2026, the collaboration moves boAt beyond simple voice commands into full conversational AI, and it could change how millions of Indian users interact with their earbuds every single day.
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What Is boAt Crest AI
Crest AI is boAt’s answer to the growing demand for smarter, more personal audio gadgets. Instead of a basic assistant that only plays songs or checks the time, Crest AI uses Gemini Live to hold natural, flowing conversations.
You can ask follow-up questions, get instant answers, and even switch topics mid-conversation, much like chatting with a knowledgeable friend rather than issuing robotic commands.
The platform is designed to work across India’s diverse linguistic landscape. boAt says Crest AI can understand regional dialects, context, and complex queries in real time, which matters in a market where English-only assistants often struggle with everyday speech patterns.
Crest Ask, Crest Act and Crest Translate Explained
boAt has split Crest AI into three practical tools that show up right on the earbuds themselves.
Crest Ask brings conversational intelligence to your listening sessions. You can pause your music to ask a question, get help brainstorming an idea, or simply chat, and the assistant understands the context of what you just said rather than treating every query as a fresh start.
Crest Act is the productivity layer. It connects to your Gmail, Google Tasks and Google Calendar, letting you manage your day using only your voice.
Say “help me respond to that email” or “schedule a meeting for me,” and the earbuds handle the back and forth through your connected Google account.
Crest Translate offers real-time, two-way translation. This is especially useful for calls or in-person conversations with someone who speaks a different language, since the earbuds can interpret both sides live without needing a phone screen.
The Google Cloud Partnership
This launch pairs Imagine Marketing, the parent company behind boAt, with Google Cloud’s infrastructure and the multimodal capabilities of Gemini Live on the Gemini Enterprise Agent Platform.
Gaurav Nayyar, CEO of boAt, said the goal is to move past basic voice assistants and build intelligent agents that handle everyday tasks like productivity, translation and general queries.
Sashi Sreedharan, Managing Director of Google Cloud India, added that voice and vernacular are the next big frontier for AI in the country, and that Gemini Live is built to help scale that experience to millions of users through Google Cloud’s backend.
Why This Matters for Everyday Users
Most smart assistants on earbuds today are limited to wake words and single commands. Crest AI earbuds aim to close that gap by turning your TWS into a hands-free productivity companion.
Instead of pulling out your phone to check an email or set a reminder, the idea is that a quick voice prompt gets it done while you keep walking, working or commuting.
This also lines up with a broader trend in India’s audio market, where brands are racing to add AI-driven noise cancellation, translation and smart assistants to justify premium pricing.
boAt positioning itself as India’s No. 1 audio brand and pairing that scale with Google’s AI stack is a significant bet on where the category is headed.
Where to Buy boAt’s AI-Ready Earbuds
Crest AI is rolling out across boAt’s next-generation TWS lineup, so pricing and exact retail availability for the first Crest AI models will follow shortly after this announcement.
While that lineup lists on major platforms, here is where the current flagship boAt earbuds already packing AI-driven features like ENx noise reduction and app-based smart controls stand.
| Earbuds | Key Features | Buy Link |
|---|---|---|
| boAt Airdopes Prime 701 ANC | 46dB Hybrid ANC, Spatial Audio, 50Hr battery, Multipoint | Check price on Amazon |
| boAt Nirvana Ion ANC | 32dB ANC, Crystal Bionic Sound, 120Hr battery, ENx mics | View on Amazon |
| boAt Airdopes Prime 701 ANC (Obsidian Grey) | 46dB ANC, BEAST Mode, App support | Buy on Flipkart |
| New Crest AI lineup (as they list) | Gemini Live, Crest Ask, Crest Act, Crest Translate | Browse boAt on Amazon |
About boAt and the Bigger Picture
Founded in 2015, Imagine Marketing has grown boAt into one of India’s most recognised lifestyle tech brands, expanding from personal audio into wearables, charging gear and other lifestyle categories.
The company manufactures 71 percent of its units locally in India as of FY2025 and runs boAt Labs, an in-house R&D unit with over 100 engineers. It returned to profitability in FY2025, a milestone that underlines its growing scale.
Google Cloud, on its end, brings a full AI stack including the Gemini model family, data infrastructure and developer tools that already power agentic products across more than 200 countries.
Plugging that into a mass-market Indian audio brand is a notable move for Gemini’s reach beyond phones and laptops.