New Delhi, 18 September 2025 – As the festive season approaches, Sony India has announced massive discounts and exclusive deals on its popular BRAVIA television range, giving customers the opportunity to enjoy premium home entertainment at never-before prices. With the government’s new GST reforms now in effect, Sony is passing on the full benefits to its customers, making large-screen upgrades more affordable than ever.
Table of contents
- Sony India’s Festive Outlook for 2025
- GST Reforms: Direct Benefit to Customers
- Unbeatable Festive Discounts on BRAVIA TVs
- Finance and EMI Schemes for Easy Ownership
- Exclusive BRAVIA TV + Soundbar Combo
- Cutting-Edge Technology: AI Processor XR with Cognitive Intelligence
- Why BRAVIA Is the Perfect Festive Upgrade
- Sony India’s Commitment to Sustainability
- Where to Buy
- About Sony India Pvt. Ltd.
- Final Thoughts
Sony India’s Festive Outlook for 2025
Sony India expects strong consumer demand during this festive season, particularly in the premium and large-screen TV categories. According to Sunil Nayyar, Managing Director of Sony India, the company has revised its demand growth outlook to 10% higher than previous projections, fueled by both GST-led affordability and the festive buying momentum.
Sony is also investing heavily in marketing and consumer engagement campaigns to make this festive season even more rewarding for Indian households.
GST Reforms: Direct Benefit to Customers
The recent GST reformation has resulted in an effective 7.8% price reduction across television categories. Sony India has committed to passing the entire benefit directly to its customers, ensuring transparent pricing and greater value.
This makes BRAVIA televisions not only more accessible but also more competitive against other premium brands in India. Starting 22 September 2025, these revised prices will be available nationwide through Sony Centers, leading retail outlets, and e-commerce platforms.
Unbeatable Festive Discounts on BRAVIA TVs
Sony is offering up to ₹70,000/- off on select BRAVIA televisions this season. Here’s a detailed breakdown:
- 85-inch BRAVIA TVs – Up to ₹70,000/- off
- 75-inch BRAVIA TVs – Up to ₹51,000/- off
- 65-inch BRAVIA TVs – Up to ₹40,000/- off
- 55-inch BRAVIA TVs – Up to ₹32,000/- off
This pricing strategy allows customers to upgrade to larger screens at the same price point as smaller models, making bigger and better entertainment more affordable.
Finance and EMI Schemes for Easy Ownership
To further enhance affordability, Sony India has introduced convenient financing options:
- EMI starting at ₹2,995/- per month on select models
- 1 EMI Free scheme available on top-selling BRAVIA variants
- Up to ₹25,000/- instant cashback with leading bank cards
- 3-Year Comprehensive Warranty on select premium BRAVIA models
This ensures that customers can bring home a Sony BRAVIA television without financial strain, while enjoying peace of mind with extended warranty protection.
Exclusive BRAVIA TV + Soundbar Combo
This festive season, Sony is also offering combo packages that bundle a BRAVIA TV with premium Sony Soundbars, creating a cinema-like audio-visual experience at home.
Customers can save up to ₹69,990/- on select BRAVIA + Soundbar combinations, delivering immersive 4K visuals powered by Sony’s AI Processor XR alongside Dolby Atmos surround sound.
Cutting-Edge Technology: AI Processor XR with Cognitive Intelligence
Sony’s BRAVIA range is powered by the AI Processor XR featuring Cognitive Intelligence, a breakthrough technology designed to mimic the way humans perceive visuals and sound.
- Frame-by-frame analysis ensures sharper details and ultra-realistic imagery
- Adaptive brightness and contrast for both bright and dim environments
- Acoustic Multi-Audio technology that aligns sound precisely with on-screen action
- Dolby Vision and Dolby Atmos support for a cinematic experience at home
This combination ensures that every BRAVIA TV delivers true-to-life visuals, precise sound, and immersive entertainment unmatched by competitors.
Why BRAVIA Is the Perfect Festive Upgrade
This festive season, customers are not just buying a television – they are investing in premium home entertainment. Here’s why BRAVIA stands out:
- Bigger screen upgrades at lower costs due to GST benefits
- Exclusive festive finance schemes making ownership easier
- Unmatched picture and sound quality powered by Sony’s proprietary technologies
- Extended warranties and combo offers for better long-term value
For Indian families looking to enhance their festive celebrations with blockbuster movies, cricket matches, or OTT binge-watching, Sony BRAVIA offers the perfect solution.
Sony India’s Commitment to Sustainability
Beyond entertainment, Sony India emphasizes environmental responsibility. The company aims to achieve a zero environmental footprint throughout the lifecycle of its products and operations. BRAVIA televisions are designed with energy efficiency in mind, reducing power consumption without compromising performance.
Where to Buy
Sony’s festive offers will be available across:
- Sony Centers nationwide
- Leading retail chains such as Croma, Reliance Digital, and Vijay Sales
- E-commerce platforms including Amazon India and Flipkart
- check out offers on amazon – https://amzn.to/3InnE8X
Customers are encouraged to book early as festive demand is expected to surge and stocks may be limited.
About Sony India Pvt. Ltd.
Sony India Private Limited is part of the global Sony Group Corporation, Japan, and has established itself as a premium lifestyle and technology brand in India. Its product portfolio spans televisions, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions.
Sony India is also focused on customer satisfaction, innovation, and sustainability, ensuring that its products not only enhance entertainment but also contribute to a greener planet.
Final Thoughts
With GST-led affordability, blockbuster festive discounts, innovative technology, and customer-first financing schemes, Sony India’s BRAVIA televisions are set to dominate living rooms across the country this Diwali.
Customers can now enjoy up to ₹70,000/- off, EMI schemes starting at just ₹2,995/-, cashback offers, extended warranties, and soundbar combos – all designed to deliver premium entertainment at accessible prices.
This festive season, Sony BRAVIA is more than just a television—it’s the centerpiece of unforgettable celebrations.