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FUJIFILM X half (FUJIFILM X-HF1): A Compact Masterpiece Redefining Creative Photography

The FUJIFILM X half (FUJIFILM X-HF1) stands at the intersection of nostalgia and innovation, bringing a new era of vertical photography to life. Designed for creators who crave freedom, simplicity, and film-inspired aesthetics, this unique mirrorless camera fuses Fujifilm’s renowned imaging science with a bold new format. With a 1-inch sensor, 32mm equivalent prime lens, Film Simulation modes, and a lightweight body, the X half is more than just a camera—it’s a storytelling tool that celebrates creativity in its purest form.

A Revolution in Vertical Photography

X half introduces a default vertical format that resonates with smartphone users and social-first creators. This format isn’t an afterthought—it’s the core design principle, crafted to make photography natural and intuitive for everyday storytelling. Unlike traditional mirrorless cameras, X half’s form factor encourages vertical compositions without awkward wrist angles or post-shot cropping. With the 2-in-1 imagery mode, users can combine two vertical frames—whether stills, videos, or a mix of both—into a single creative canvas. This dual-frame storytelling adds a whole new dimension to visual narratives, letting photographers merge perspectives or moments into a unified frame.

Film-Inspired Filters & Fujifilm’s Legendary Color Science

At the heart of the X half experience is Fujifilm’s signature Film Simulation modes—13 in total—including Provia, Velvia, Classic Chrome, and Nostalgic Neg. These simulations replicate the look and feel of iconic Fujifilm film stocks, delivering unparalleled tonal range and emotional impact straight out of the camera. Adding to the analog vibe, X half incorporates new film-inspired filters like Halation, Expired Film, Light Leak, and Canvas, giving users unique creative palettes. Each filter evokes emotion and atmosphere, allowing shooters to craft images that feel personal and artistic without requiring post-processing.

Compact, Stylish, and Ultra-Light at Just 240g

Built for everyday carry, the X half weighs just 240g with battery and card, and measures only 105.8mm x 64.3mm x 45.8mm, making it compact enough to fit into a jacket pocket or small bag. It is offered in three elegant finishes: Silver, Charcoal Silver, and Black, combining classic retro aesthetics with modern refinement. Despite its small footprint, the camera features a Reverse Galilean Optical Viewfinder, paired with a 2.4-inch rear LCD designed for vertical use. This vertical-centric layout eliminates distractions and encourages spontaneous composition, whether you’re on a street, café, or hiking trail.

1-Inch Sensor with a Unique 32mm Prime Lens

The FUJIFILM X half (FUJIFILM X-HF1) is the first Fujifilm X Series camera to sport a 1-inch 13.3mm x 8.8mm sensor. This sensor size strikes a balance between image quality and portability, delivering 17.74 million effective pixels with superb detail and dynamic range. Coupled with a 32mm equivalent f/2.8 FUJINON lens, the camera produces images that are sharp, natural, and distortion-free. This focal length mirrors that of classic disposable film cameras, giving every frame a nostalgic documentary-style feel.

Film Camera Mode: Relive the Analog Experience Digitally

X Half’s Film Camera Mode is a standout feature that brings the tactile charm of film to digital. In this mode: Live View is disabled, encouraging focus through the optical viewfinder only. The user selects from 36, 54, or 72 “frames”, simulating a roll of film. After shooting, images are “developed” via the X Half App, creating a digital contact sheet. The Frame Advance Lever must be used between each shot, replicating the physical process of winding film—turning the act of shooting into a ritual.

Seamless Smartphone Integration with the X Half App

To complement the analog-inspired workflow, Fujifilm provides the dedicated X Half App—a creative suite that lets users transfer images wirelessly, create 2-in-1 compositions, edit frames, and even manage digital contact sheets. Users can: Swap frame positions, Adjust dividing line color & thickness, Choose gallery layouts with 2 background options and 6 frame styles. The app isn’t just a companion—it’s an extension of the camera, unlocking enhanced functionality and effortless sharing.

Full HD Video with High-Speed Recording Options

While built for stills, the X Half also records Full HD video at up to 48fps, supporting multiple aspect ratios including 3:2, 3:4, and 1:1, and 2-in-1 combination frames. Video specs include formats MOV (Linear PCM) & MP4 (AAC), bitrates of 10Mbps, 20Mbps, or 50Mbps, and frame rates from 24p to 48p. Creators can choose between cinematic vertical video or quirky 2-in-1 montages perfect for Instagram Reels and TikTok.

Advanced Focus System with Face & Eye Detection

Despite its minimalist design, the X Half includes advanced autofocus capabilities. The TTL contrast AF system supports Single, Continuous, and Manual Focus modes, with intuitive control via the Focus Ring. Features include Face and Eye Detection for portrait precision, AF Frame Selection Grid (3×3) for flexible composition, and Minimum Focus Distance of just 0.1m, perfect for close-ups.

Connectivity, Battery Life, and Extra Features

The FUJIFILM X half includes Dual-band Wi-Fi (802.11 a/b/g/n/ac), Bluetooth 5.2 for seamless wireless transfer. It is powered by an NP-W126S Li-ion battery offering up to 880 stills or 165 minutes of continuous Full HD video recording. The camera has a built-in LED flash with TTL metering and includes a cold shoe for mounting accessories. It supports SD/SDHC/SDXC memory cards up to 2TB with UHS-I compatibility. Additionally, the camera seamlessly connects to instax™ Link Series Printers, enabling direct printing of digital captures into tangible memories.

Specifications At a Glance

FeatureDetails
ModelFUJIFILM X half (FUJIFILM X-HF1)
Sensor1-inch CMOS, 17.74MP
Lens32mm equivalent f/2.8
Display2.4″ Touchscreen LCD
ViewfinderReverse Galilean OVF
VideoFull HD, up to 48fps
Film Simulations13 classic modes
App SupportWireless image transfer & editing
Battery Life880 stills / 165 mins video
WeightApprox. 240g (with battery & card)
Price₹71,499 (MRP ₹76,999 incl. taxes)

Why FUJIFILM X half (FUJIFILM X-HF1) Is a Game-Changer

The FUJIFILM X half is not just another retro camera—it’s an entirely new visual approach for creators who value spontaneity, storytelling, and soul in their content. Whether you’re a street shooter, a film photography lover, or a social media creator, this camera delivers compact power, film-like emotion, and unparalleled ease of use. If you’re looking to rediscover the joy of image-making without the distractions of digital excess, the X Half is your perfect creative companion.