The Indian premium laptop market enters a new phase with the official availability of the ASUS Zenbook S16, ASUS Zenbook 14 OLED, and the expanded ASUS Vivobook lineup. Powered by the latest AMD Ryzen™ AI 400 Series processors, this portfolio introduces next-generation AI acceleration, premium OLED displays, ultra-slim craftsmanship, and enhanced durability across multiple price segments.
The latest ASUS laptops are now available across ASUS Exclusive Stores, ASUS ROG Stores, ASUS Hybrid Stores, ASUS Eshop, Amazon, Flipkart, and authorized retail partners across India. The Vivobook 16 (M1605NAQ) will be available starting 6th March.
Table of contents
- ASUS Zenbook S16 (UM5606GA) – Flagship AI Power in an Ultra-Slim Design
- ASUS Zenbook 14 (UM3406GA) – Compact OLED Performance with AI Integration
- Expanded ASUS Vivobook Lineup – AI Performance for Every User
- AMD Ryzen™ AI 400 Series – Up to 50 TOPS AI Performance
- Price and Availability Summary
- ASUS Strengthens AI PC Leadership in India
ASUS Zenbook S16 (UM5606GA) – Flagship AI Power in an Ultra-Slim Design
Positioned as the crown jewel of the lineup, the ASUS Zenbook S16 delivers uncompromising performance paired with refined aesthetics. It is powered by the AMD Ryzen™ AI 9 465 processor, integrating a dedicated 50 TOPS NPU for high-performance AI computing.
Premium Ceraluminum™ Chassis
The Zenbook S16 features an ultra-thin 1.1 cm all-metal chassis weighing just 1.5 kg. Built using ASUS’ proprietary Ceraluminum™ material, the device blends ceramic-inspired texture with metal durability. The result is a refined surface finish combined with enhanced strength and long-term reliability for daily professional use.
16-inch 3K ASUS Lumina OLED Display with 120Hz
The laptop boasts a 16-inch 3K ASUS Lumina OLED display with a 120Hz refresh rate, ensuring fluid visuals and sharp clarity. Support for Dolby Vision enhances HDR performance, delivering vivid colors, deeper blacks, and superior contrast. The OLED panel makes it ideal for creators, designers, and entertainment enthusiasts.
Dolby Atmos® Six-Speaker System
A powerful six-speaker Dolby Atmos® system delivers immersive spatial audio. Whether streaming, editing content, or attending virtual meetings, the audio experience feels rich and multidimensional.
Long Battery Life and Advanced Security
With up to 23 hours of battery life, fast charging support, and integrated Microsoft Pluton security, the Zenbook S16 ensures sustained productivity and enterprise-grade protection. Connectivity options remain comprehensive to support hybrid workflows.
Starting Price: ₹1,69,990 – buy now https://amzn.to/4aoGJBt
Availability: ASUS Exclusive Stores, ASUS ROG Stores, ASUS Hybrid Stores, ASUS Eshop, Amazon, and authorized retail partners.
ASUS Zenbook 14 (UM3406GA) – Compact OLED Performance with AI Integration
The ASUS Zenbook 14 OLED combines portability with intelligent computing. Powered by the AMD Ryzen™ AI 5 430 processor, it delivers seamless multitasking and AI-accelerated productivity in a lightweight form factor.
14-inch FHD+ OLED Touchscreen
The 14-inch FHD+ OLED touchscreen ensures vibrant visuals and responsive interaction. OLED technology enhances color accuracy and reduces eye strain during extended usage sessions.
Lightweight Build and Extended Battery
Weighing just 1.28 kg, the Zenbook 14 is engineered for mobility. With over 25 hours of battery life, it supports uninterrupted work, travel, and creative workflows.
Productivity Enhancements
Smart features such as the Copilot Key and NumberPad 2.0 streamline workflows and improve efficiency. AI-assisted computing enables smoother multitasking and enhanced collaboration experiences.
Starting Price: ₹1,15,990 – on amazon – https://amzn.to/4reZleH
Availability: Exclusively on Amazon and ASUS Eshop.
Expanded ASUS Vivobook Lineup – AI Performance for Every User
The new Vivobook series extends AI-powered computing to a broader audience, offering modern designs, immersive displays, and strong performance at accessible price points.
ASUS Vivobook S16 (M3607GA) – Stylish AI Productivity Laptop
The Vivobook S16 delivers premium styling with AI-powered performance. Designed for working professionals and creators, it balances performance with elegance.
Starting Price: ₹1,04,990 – buy –https://amzn.to/406HDOi
Availability: ASUS Exclusive Stores, ASUS ROG Stores, ASUS Hybrid Stores, ASUS Eshop, Amazon, and authorized retail partners.
ASUS Vivobook 16 (M1607GA) – Large Display with MIL-STD 810H Durability
The Vivobook 16 (M1607GA) combines a spacious display with rugged reliability. Certified under MIL-STD 810H standards, it ensures durability under demanding conditions. AI capabilities enhance multitasking and efficiency.
Starting Price: ₹87,990 – https://amzn.to/406HDOi
Availability: ASUS Stores, Amazon, Flipkart, and authorized partners.
ASUS Vivobook 15 (M1502NAQ) – Accessible Everyday AI Laptop
The Vivobook 15 delivers reliable daily performance with a modern design and immersive display. It caters to students and home users seeking efficient multitasking without premium pricing.
Starting Price: ₹62,990 – https://amzn.to/4bR02Ge
Availability: ASUS Stores, Flipkart, Amazon, and authorized retail outlets.
ASUS Vivobook 16 (M1605NAQ) – Value AI Laptop Launching in March
The Vivobook 16 (M1605NAQ) expands the affordable AI laptop segment. It offers dependable performance and immersive visuals in a larger format.
Starting Price: ₹65,990 – https://amzn.to/3OBjRaC
Availability: From 6th March via ASUS ROG Store, ASUS Hybrid Store, ASUS Eshop, and authorized retail partners.
AMD Ryzen™ AI 400 Series – Up to 50 TOPS AI Performance
At the heart of this portfolio lies the AMD Ryzen™ AI 400 Series processors, delivering up to 50 TOPS of AI performance through integrated NPUs. This architecture enables real-time AI processing, optimized power efficiency, and enhanced multitasking.
Key AI advantages include:
- Faster workflow optimization
- Intelligent battery management
- Real-time video and collaboration enhancements
- Enhanced creative acceleration
- Copilot+ PC experiences
The integration of AI-native hardware ensures readiness for future AI-driven applications and software innovations.
Price and Availability Summary
| Model | Starting Price | Availability |
|---|---|---|
| ASUS Zenbook S16 (UM5606GA) | ₹1,69,990 | ASUS Stores, Amazon, Authorized Retail |
| ASUS Zenbook 14 (UM3406GA) | ₹1,15,990 | Amazon, ASUS Eshop |
| ASUS Vivobook S16 (M3607GA) | ₹1,04,990 | ASUS Stores, Amazon |
| ASUS Vivobook 16 (M1607GA) | ₹87,990 | ASUS Stores, Amazon, Flipkart |
| ASUS Vivobook 15 (M1502NAQ) | ₹62,990 | ASUS Stores, Amazon, Flipkart |
| ASUS Vivobook 16 (M1605NAQ) | ₹65,990 | Available from 6th March |
ASUS Strengthens AI PC Leadership in India
The launch of the ASUS Zenbook S16, Zenbook 14 OLED, and the expanded Vivobook lineup reinforces ASUS’ leadership in India’s AI PC ecosystem. The portfolio spans flagship innovation to accessible AI-powered computing, ensuring purpose-driven performance across diverse user segments.
With Ceraluminum™ chassis engineering, OLED display excellence, extended battery life, military-grade durability in selected models, and advanced AMD Ryzen™ AI processing, the new ASUS lineup establishes a powerful foundation for the next generation of intelligent laptops in India.