Apple has launched the iPhone 18 Pro in India with a starting price of Rs 1,64,900. That is quite a big amount, especially if you are planning to upgrade from an older iPhone.
Croma is now offering launch-day deals that can bring the effective price of the iPhone 18 Pro down to around Rs 1,24,900 at its stores.
There are offers on other Apple products too, including the latest Apple Watch models and AirPods. Here is how these deals work and what you need to know before buying.
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Exchange Value vs Exchange Bonus: What Is the Difference?
These two terms sound similar but work differently.
Exchange value is the amount Croma gives you for your old smartphone. The final value depends on the phone model, storage, age and physical condition.
An exchange bonus is an additional discount offered when you trade in an eligible phone while buying the new device.

So, if your old phone gets an exchange value of Rs 24,000 and there is an additional Rs 12,000 exchange bonus, both benefits may be combined, depending on the offer terms.
iPhone 18 Pro Croma Offer Details
Croma is running the iPhone 18 Pro launch offers through its physical stores, croma.com, Tata Neu and Big Basket.
For the iPhone 18 Pro 256GB, the advertised in-store effective price can go down to around Rs 1,24,900, depending on the offers you qualify for.
| Offer | iPhone 18 Pro 256GB | iPhone 18 Pro Max 256GB |
|---|---|---|
| Store price | Rs 1,24,900* | Rs 1,39,900* |
| Bank cashback on select credit cards | Up to Rs 7,000 | Up to Rs 7,000 |
| Exchange value for iPhone 14 128GB | Up to Rs 24,000 | Up to Rs 24,000 |
| Additional exchange bonus | Up to Rs 12,000* | Up to Rs 12,000* |
The final amount will depend on the credit card being used, the condition of your old phone, its storage variant and the offer available at your Croma store.
So, consider these figures as the maximum possible benefits rather than a fixed discount available to everyone.
Apple Watch and AirPods Offers Are Also Available
The iPhone 18 Pro is not the only Apple product getting launch offers.
Tata Neu credit card users can also get around 10 percent off on selected Apple wearables and accessories.
| Product | Regular Price | Offer Price |
|---|---|---|
| AirPods 5 | Rs 14,900 | Rs 13,410* |
| Apple Watch Series 12 | Rs 56,900 | Rs 51,210* |
| Apple Watch Ultra 4 | Rs 1,09,900 | Rs 98,910* |
If you want to compare prices before buying, you can browse AirPods 5 listings, look at Apple Watch Series 12 options, or check current Apple Watch Ultra 4 pricing.
iPhone 15, iPhone 16 and iPhone 17 Are Also Eligible for Exchange
The exchange programme is not limited to the iPhone 14.
Owners of the iPhone 15, iPhone 16 and iPhone 17 can also trade in their devices while purchasing the iPhone 18 Pro.
| Old Device | Exchange Value | Exchange Bonus |
|---|---|---|
| iPhone 15, 16 or 17 | Above Rs 30,000* | Up to Rs 12,000* |
Since newer iPhones generally have a higher exchange value, buyers upgrading from an iPhone 15, 16 or 17 may be able to reduce the effective cost considerably.
The exact exchange amount will still depend on the model and condition of the phone.

Launch Offers May Not Stay for Long
Exchange bonuses and bank offers usually change during the first few weeks after a major smartphone launch.
Retailers may increase, reduce or completely remove some offers depending on stock, demand and festive-season promotions.
You can check the latest iPhone 18 Pro listings and pricing, or look up the iPhone 18 Pro Max separately if you prefer the larger model with a bigger display and battery.
You can also check this curated iPhone collection to compare the current iPhone lineup and available buying options in one place.
Why the iPhone 18 Pro Offers Matter This Year
The iPhone 18 Pro starts at Rs 1,64,900, which is around Rs 30,000 more than the launch price of the iPhone 17 Pro last year.
Rising memory and storage component costs are among the reasons being linked to higher smartphone prices across the industry.
This makes bank cashback and exchange offers more useful for buyers who already have an older premium smartphone to trade in.
The iPhone 18 Pro also comes with Apple’s new A20 Pro chip, the C2 wireless modem and a 48MP Fusion main camera with physical variable aperture, which is a first for Apple’s Pro iPhone lineup.
Whether these upgrades are worth the higher price will depend on what you are upgrading from and how much value you get for your existing phone.
For buyers who were already planning to purchase the iPhone 18 Pro, combining the exchange value, exchange bonus and eligible bank cashback can help bring down the overall cost.
