If your WordPress blog post contains more than 800 words you might want to consider converting those single post pages into multiple pages. Though many web users prefer to read content from a single page, splitting the content into multiple pages has its own advantages.
Why convert single post into multiple pages?
Now imagine you have written a post with about 2000 words, now that’s a huge content. If you use a single page which is what WordPress does by default, the page may take some time to load and even more if there too many images. It will be wiser to split up the page into 4 pages of 500 words each. Now when the web user tries loading the page they will see the first 500 content with link to Page 1, 2, 3, 4. These pages will load much faster and more importantly will also increase page views as user will click 3 more time to read the full content.
Will having multiple pages cause any duplicate problems with search engines?
If you are using the latest WordPress release and have canonical enabled, you should not face any problems with search engines. In fact search engines like content split up into multiple pages. The best example would be those top news sites that follow the same pattern, single big news split up into multiple pages.
So how do I convert single post into multiple pages?
You don’t need to install any plugin because this feature is already built into your WordPress software. The process is very simple. When editing a single post in HTML mode go to the position from where you want the content to split up and simple add <!–nextpage–> and, that’s it. Page links 1, 2 will automatically be created immediately after the <!–nextpage–> tag. Page 1 is the start of the content and Page 2 will be the rest of the content after the <!–nextpage–> tag.
If your content is too big you can split it to make ‘n’ number of pages. But make sure that each page contains at least about 300 to 400 words. For search engines this is one content but for the users it is 2 different pages with different URL’s with page number added at the end.
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