Google new Big Panda update algo was recently introduced with a basic intention to pull down the ranks of sites that had a high number of content, most of which were of low quality. The Panda algo did seem to work and was able detected many low quality sites; however some high quality sites also got tagged as low quality sites.
Labnol.org the popular technology sites fell into its trap and saw a drop in traffic. Google needs to do a lot of work, the big panda algo is not perfect yet, check out Amit Singhal & Matt Cutts’s interview on wired.com.
But why are some high quality sites getting labeled as a content farm while spam sites that are copying content from these high quality sites are ranking higher?
Most of the spam sites or content farms extract data from other sites using automated tools. You may be surprised to know that content farm sites can even update the data on the fly i.e. as soon as the source site adds a new content the spam sites also has the same instantly.
How do they do it?
These spam sites make use of the full RSS feeds which many sites provide for its users. As soon as the content is updated the RSS feed gets updated and spam sites get access to it almost instantly. It will not be right to blame the full RSS feature as it is possible to extract the content directly from the site too.
Now actual problem starts here. Since Google Caffeine is active which means websites are indexed much faster. Imaging Google bots indexing the spam site first, before they get to the original site. This way the bots take for granted the spam site to be the original source and penalises the source site.
There are many such spam sites active that grab content from other sites and rank higher. This is a major problem and Google needs to find a way to counter this issue. It now seems Google will use algo as well as user input method to address this problem the are now testing the “block by domain options” in Google Search (US).
By (Updated: April 13, 2012)
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