Google Adsense can be a very tempting way to make your blog make money for you. But it is important that you analyze the situation from every angle, because you may find that the thing you are relying on to monetize your blog is actually alienating your readers and cheapening your worth as a blogger.
Here are five reasons to ditch Adsense and use other blog monetization methods
Lost readers. Every time a reader clicks on an Adsense ad, they are clicking away from your blog. Why would you send your valued readers away to go shopping? You count on your readers not only to be fans of your blog, but also to support your blog financially. Therefore, it’s not the best idea to send them away, especially considering there are other ways of monetizing your blog.
Brand integrity. A very important part of growing your blog into a money-maker is creating a brand out of it. However, when you place Adsense ads in your blog, you are sharing your brand with an advertiser. What’s more is that you don’t have control over the brand you are endorsing, as Adsense chooses the ad – not you.
Tackiness. Simply put, placing Adsense ads all over your blog looks unprofessional – like your blog is just one big bulletin board of solicitations for your readers. Nothing says tacky like inviting someone in for a nice conversation and then trying to sell them something.
Focus. At some point, you are going to have some big decisions to make when it comes to your blog’s content. It’s easy to lose focus on providing quality content (which is what your readers want) when you have the temptation right in front of you to focus on placing more Adsense ads and making more money.
Distractions. You want to create a blog that speaks directly to your readers. It should have a singular vision, and should be something readers can relate to in a way that will keep them loyal. However, when you place Adsense ads on your blog, you basically place signs all around that say, “Hey, look over here! Read me!” You’re not giving your readers a chance to really soak your blog – and only your blog – in, but instead are distracting them with a lot of flashy advertisements. It’s hard (if not impossible) to create that feeling of intimacy that readers so desire when you surround them with distractions that compete for their attention.
As you can see, monetizing your blog with Adsense is not all it’s cracked up to be. Sure, it may bring in some cash, but is it really worth it in the long run? Envision your blog – what you dreamed of accomplishing with your blog – and ask yourself if that dream had a lot of Adsense ads floating around in it.
About the Author: Mary Alice Dunwoody is a full-time writer who uses online faxing, email services, and similar programs to run her freelance business. She’s always looking for ways to help other entrepreneurs save time and money in business.
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